World Branding Forum

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The World Branding Forum is a global nonprofit organization based in London , United Kingdom . It aims to advance the standards, skills and education of the branding and related industries through research, development, education, recognition, networking and outreach. [2] [3]

The forum runs various programs and organizes conferences, workshops and seminars. It operates on a newsroom and publishes industry news on its website. It is also a media partner for various industry events.

The forum’s industry recognition program is the World Branding Awards , which it organizes annually. [4]

Background

The World Branding Forum in Covent Garden

The World Branding Forum is a global non-profit organization. [5] Its Aims and activities are to raise the standard of branding for the good of Consumers as well as the industry, [6] [7]Including Those Who work in the branding, design, marketing, advertising, public relationships and communications disciplines worldwide. [8] Its chairman is Richard Rowles, [9] and the brand strategist Peter Pek , is its chief executive. [10] [11]

The forum is housed in Hudson House, Grade II listed building [12] in London’s Covent Garden . [1]

Programs

The forum runs various programs including brand and market research , best practice standards development program, and other student education programs. It also organizes various conferences, workshops and seminars. The forum’s industry recognition program is the World Branding Awards , which it organizes annually. [13]

Sponsorships

In 2014, it was sponsored by the Harvard Project for Asian and International Relations (HPAIR) in Keio University , [14] Tokyo, Japan. [1] A Secretary General Ban Ki-Moon , to form Australian Prime Minister Kevin Rudd , Director of the Earth Institute Professor Jeffrey Sachs , to form President of the Republic of South Korea and 2000 Nobel Peace Prize Laureate Kim Dae Jung , and the Asia director of the Frank Jurgen Richter World Economic Forum . [16]In 2016, it sponsored the HPAIR conference that was held at the Chinese University of Hong Kong . [17]

In 2015, the World Branding Forum sponsored the education program at the Museum of Brands, Packaging & Advertising , enabling the museum to provide quality learning experiences to students in each year. In 2014, the museum had over 10,000 students attending sessions. [18]

The forum also provides a sponsorship grant to the Oxford Union , the debating society of the University of Oxford . [19]

World Branding Awards

The World Branding Awards Trophy is on display at the Museum of Brands, Packaging & Advertising in London
Main article: World Branding Awards

The World Branding Forum is the organizer of the World Branding Awards , an international award presented to some of the best global and national brands for their work and achievements in branding . [4] [20] It is also the owner of the “Brand of the Year” logo, which is a registered trademark . [21]

There are three thirds of awards: a Global Award is presented to international brands that have a presence in ten or more countries, or three continents; a Regional Award is presented to brands which are in a particular geographical region; and a National Award which is presented to the top brands at the awards. Brands who are global winners are not awarded again on a national level. [22]

The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. [23]

The first awards were held in London and Paris, with the first ceremony taking place in the city. One Whitehall Place in London in 2014. [24] The second ceremony took place at the iconic Hilton Paris Opera. [25]

The 2015 and 2016 award ceremonies were held in Kensington Palace in London. [6] [26]

Media and partnerships

The forum operates a newsroom , employing a team of writers [1] who publishes industry news on its website. It is also an official media partner for various industry events including the Cannes Lions International Festival of Creativity , [27] Real-Time Advertising Summit, [28] the CMO Asia Summit, [29] and CHARGE, an energy branding conference in Iceland . [30]

References

  1. ^ Jump up to:c “Newsroom” . World Branding Forum . Retrieved 27 May 2016 .
  2. Jump up^ “WBF ORGANIZED BRANDING AWARDS” . DT News. Nov 10, 2014 . Retrieved 16 February 2015 .
  3. Jump up^ Hiorns, Benjamin. “Who rocked the 2014 World Branding Awards?” . Creativepool . Retrieved 11 July 2016 .
  4. ^ Jump up to:b “Taiwan’s Acer and Chatime Honored at the 2014 World Branding Awards” . Taiwan Trade Review. Oct 29, 2014 . Retrieved 5 December 2014 .
  5. Jump up^ Huang, Jennifer; Wu, Jeffrey (Oct 27, 2014). “Taiwan’s Chatime Wins ‘Brand of the Year’ at World Branding Awards” . Focus Taiwan . Retrieved 13 February 2015 .
  6. ^ Jump up to:b “Seven Thai Brands Win Big At The 2015 World Branding Awards at London’s Kensington Palace” . Reuters . Reuters . Retrieved 18 March 2016 .
  7. Jump up^ “Maybank awarded ‘Brand of the Year’ at World Branding Forum” . Borneo Post. September 29, 2015 . Retrieved 12 July 2016 .
  8. Jump up^ “Chatime hits big time with ‘Brand of the Year’ award . Want China Times. Oct 28, 2014 . Retrieved 13 February2015 .
  9. Jump up^ “Apple, Coca-Cola, HSBC and Louis Vuitton Named” Brand of the Year “at the 2014 World Branding Awards” . Boston Globe. Oct 28, 2014 . Retrieved 13 February 2015 .
  10. Jump up^ “World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project” . Chicago Business Journal. 9 Feb 2015 . Retrieved 13 February 2015.
  11. Jump up^ Goh, Gabey (6 June 2016). “Brands need to break free for global dominance” . Campaign . Haymarket Media . Retrieved 11 July 2016 .
  12. Jump up^ “Planning Application” (PDF) . Westminster City Council . City of Westminster . Retrieved 27 May 2016 .
  13. Jump up^ “Programs” . World Branding Forum . Retrieved 27 May2016 .
  14. Jump up^ “Harvard Project Asia and International Relations (HPAIR) Asia Conference 2014-Tokyo” . Keio University . Retrieved 14 March 2015 .
  15. Jump up^ “World Branding Forum Sponsors Harvard Project for Asian and International Relations (HPAIR) Conference 2014” . The Telegraph. Aug 5, 2014 . Retrieved 14 March2015 .
  16. Jump up^ Fojas, Sara Grace. “Problem solvers” . Manila Bulletin . Retrieved 14 March 2015 .
  17. Jump up^ “Sponsors” . Harvard Project for Asian and International Relations . Harvard Project for Asian and International Relations . Retrieved 8 February 2017 .
  18. Jump up^ “World Branding Sponsors Educational Materials Forum” . Museum of Brands . Retrieved 14 March 2015 .
  19. Jump up^ “Sponsorships” . World Branding Forum . World Branding Forum . Retrieved 18 March 2016 .
  20. Jump up^ “Maybank awarded Brand of the Year at World Branding Forum” . The Star. Oct 29, 2014 . Retrieved 5 December2014 .
  21. Jump up^ “World Branding Awards Brand Of The Year” . EUIPO . European Union Intellectual Property Office . Retrieved 8 February 2017 .
  22. Jump up^ “[edit] Nomination & Voting Branding Entries & Public Voting” . World Branding Awards . World Branding Forum. Retrieved 16 February 2015 .
  23. Jump up^ “World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project” . Herald Online. 9 Feb 2015 . Retrieved 13 February 2015 .
  24. Jump up^ “Highland Spring Wins’ UK Water Brand of the Year ‘at the World Branding Awards’ . Highland Spring Group . Retrieved 27 May 2016 .
  25. Jump up^ “SBI Wins Bank of the Year Award at the World Branding Awards Held at Paris” . Sarkari Mirror. March 31, 2015 . Retrieved 27 May 2016 .
  26. Jump up^ Sellers, Dennis (21 September 2016). “Apple among 210 winners of the 2016 World Branding Awards” . Apple World Today . Retrieved 8 February 2017 .
  27. Jump up^ “THE 2016 MEDIA SUPPORTERS” . Cannes Lions . Retrieved 27 May 2016 .
  28. Jump up^ “3rd Annual Real-Time Advertising Summit” . WPL Group . Retrieved 27 May 2016 .
  29. Jump up^ “Media Partners” . CMO Asia Summit . Retrieved 27 May 2016 .
  30. Jump up^ “Media Partners” . Branding Energy . Retrieved 27 May2016 .