Televerde

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Televerde is a business-to-business lead generation agency. Based in Phoenix, Arizona , the company was founded in 1995 by Ronald Bell and Charles Monroe. Televerde provides customer acquisition management through a variety of marketing services.

Services

Televerde’s portfolio of services is focused on Demand Generation and Inside Sales specifically addressing the intersection of data, digital and marketing dialogue and sales pipeline. Services include Data Quality Analysis , Lead Nurturing , Marketing Automation , Sales Pipeline Solutions , and Teleservices.

In early 2009 Televerde launched an “Integrated Nurture Solution.” The relatively new concept of “Integrated Nurture” differs from the established concept of “Integrated Marketing Communications,” in which the nurturing of a sales opportunity is tailored to meet a specific objective. intention to move that relationship along so that a business transaction can eventually result from it. Similar to the concept of integrating when it comes to marketing, the idea is synchronization of techniques and movements powered by marketing automation to strengthen the relationship and achieve the desired outcomes. Techniques could include research papers, webinars , and on-going email or phone correspondence.

Background

Televerde upholds an innovative business model, which earned it a Spirit of Enterprise Award [1] in 2008 from the WP Carey School of Business at Arizona State University . The company started out in a small trailer based on the Arizona State Prison Complex – Phoenix prison yard with eight incarcerated females as employees in its call center. [2] It has grown to 400 employees, including incarcerated females, individuals outside the correctional system, and educators who are making the transition to their new, productive lives. [3] Approximately 250 members of Televerde’s workforce are currently or formerly incarcerated. [4]

Televerde benefits from less than average turnover rate of its employees, and its employees are prepared for a future of the correctional system. It is estimated that unemployment rates among ex-prisoners are between 25 and 40 percent, [5] a primary factor in recidivism. By learning interpersonal skills, self-confidence, Televerde employees re-enter society with a lower likelihood of recidivism.

Customers

Televerde has provided its capabilities, such as enterprise data management and marketing automation consulting services to local and global businesses. Some of their customers include:

  • Adobe
  • Avnet
  • BlackBerry
  • gun
  • whitefish
  • DHL
  • Intuit
  • Marketo
  • McAfee
  • Microsoft
  • Oracle

References

  1. Jump up^ http://wpcarey.asu.edu/research/entrepreneurship/spirit-award-winners
  2. Jump up^ https://www.forbes.com/forbes/2010/0628/companies-televerde-hitachi-netapp-cisco-salvation-at-center.html
  3. Jump up^ http://techfrontiersreports.com/Article.aspx?d=20090806&t=0500
  4. Jump up^ http://www.bizjournals.com/denver/print-edition/2014/06/27/jameshooker-s-televerde-turns-out-to-be-a-breakout.html?page=all
  5. Jump up^ http://www.legalworkplace.com/to-hire-or-not-to-hire-ex-convict-elt.aspx