Institute of Practitioners in Advertising

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The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter is the trade body and professional institute for agencies in the UK’s advertising , media and marketing communications industry. It covers all aspects of the business agency: creative, digital marketing , direct marketing , healthcare, media, out-of-home advertising , sales promotion and sponsorship sectors. [1] [2] It currently has around 300 agency members. [2]… Read More