Chartered Institute of Marketing

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The Chartered Institute of Marketing ( CIM ) is a United Kingdom -based professional body offering training and qualification in Marketing and Related Subjects, focused on Marketing and Sales for Business ; together with ongoing support for members.… Read More

Customer involvement management

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Customer involvement management , CIM , is a marketing management method that takes customer orientation further than customer relationship management . [1] CIM identifies and develops ways in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be a part of the product, experience, and delivery.… Read More