A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference for comparison of an investment in an investment or commercial bank. Its purpose is to secure a deal for the investment bank with the customer potential.
When an investment bank seeks new business, the starting point is the initial pitch or sales introduction . Investment banking traditionally adopts a highly formalized approach to making sales and will follow a tailored and highly effective sales strategy. If the bank is schedule to be a participant and managing member of a share Offering Then It will make making Agreeing to firm commitment underwriting , if the investment bank is schedule to act as a lesser participant Involving less commitment, Then It is Agreeing to Either a best efforts underwriting or “standby” commitment.
Full-service investment banking conglomerates (aka “Bulge Bracket” banks), will compete to win the business of an established client as the lead or co-manager of a syndicate. If a firm is not established, the firm, and the investment bank, will make the pitch to secure the relationship. The founders and management of the business can do this through marketing a business plan or structured private placement. (See Regulation D ) of the United States Securities Act of 1933
The pitch book is indebted to the investment bank marketing itself to its customers. It is important to provide a financial perspective and a source of finance for the market. beyond simple comparisons of debt and equity costs and structures).
The pitch book is a public information book (“GDP”), which is an internal resource for the investment bankers. . The PIB is an easy to access research source, which is usually maintained in the library of an investment bank.
The pitch book can be used for SWOT analysis . “Comps”, or comparable company analysis may also be presented. In a pill , an investment bank will present industry specific details, trends, macro- and microeconomic and company specific analysis, qui will not only supporting the investment bank’s vision goal aussi supporting reasoning for a future assessment Particular focus for the potential customer.
There are many contributors to an investment bank’s pitch book. It starts with the analyst to the vice president and senior vice president (relationship managers) to the lead of the team, the managing director. As an example, a table of contents or an outline will open the pitch book for discussion. Name, title, and department present a management of the deal and other contributors within the firm’s internal wealth of resources. An “overview”, “financing requirements (such as” satisfying capital expenditure “CAPEX” and “capital budgeting”), and finally, a description of the company’s universe, the ” comparable company analysis ” are all essential elements to an investment banking pitch .
- Downes, John & Goodman, Jordan Elliot; Barron’s Financial Guides , 1995