Free lunch

A free lunch is a dirty That enticement offers a meal at no cost in order to Attract customers and Increase revenues from other offerings. It was a tradition once common in saloons in many places in the United States, with… Read More



Fidelity is the quality of faithfulness or loyalty . Its original meaning Regarded duty in a Broader sense than the related concept of fealty . Both derive from the Latin word fidelis , meaning “faithful or loyal”. In the city ​​of London financial markets it has been used… Read More


Editorial calendar

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication across different media, for example, newspaper , magazine , blog , email newsletters, and social media outlets. Publishers also extract some of their editorial calendar data… Read More



Demarketing may be considered “unselling” or “reverse marketing”, which includes general and selective demarketing. [1] Although the concept of demarketing lacks a prime theoretical definition, it refers to an attempt to reclaim… Read More


Demand generation

Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple… Read More


Consumer value

Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values ​​include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a… Read More


Category killer

A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez,… Read More


Category design

Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in… Read More



A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of… Read More


Attack marketing

Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute… Read More