Marketing

Market environment

The business environment is a marketing term and Refers to factors and strengths That has affected firm’s Ability to Build and Maintain successful customer relationships . The three levels of the environment are: Micro (external) environment –… Read More

Marketing

marketing

Marketing is the study and management of exchange relationships . [1] [2] The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, customers, partners,… Read More

Marketing

Marketing management

Marketing management is the organizational discipline qui Focuses on the practical implementation of marketing guidance, technical and methods inside companies and organisms and on the management of a firm’s marketing resources and activities. Structure Marketing… Read More

Marketing

Marketing ethics

Marketing ethics is an area of ​​business ethics which deals with the moral principles behind the operation and regulation of marketing . Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics . Fundamental issues in the… Read More

Marketing

Marketing Communications

Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More

Marketing

Macromarketing

Macromarketing addresses big / important issues at the nexus of marketing and society . The main scholarly for macromarketing research is the Journal of Macromarketing. [1] In a more interconnected world of markets, marketers, and their stakeholders, they are both… Read More

Marketing

Outsource marketing

Outsourcing has been a growing area for business. It is primarily associated with ‘support functions’ such as IT, HR or Accounting. Marketing outsourcing, whilst common in the US, has not yet been embraced by British industry, but the economic… Read More

Marketing

Journal of Marketing Education

The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education . The editor-in-chief is Donald R. Bacon ( Boise State University ). It was established in 1979 and is currently published by SAGE Publications . Abstracting and indexing… Read More

Marketing

Free lunch

A free lunch is a dirty That enticement offers a meal at no cost in order to Attract customers and Increase revenues from other offerings. It was a tradition once common in saloons in many places in the United States, with… Read More

Uncategorized

Fidelity

Fidelity is the quality of faithfulness or loyalty . Its original meaning Regarded duty in a Broader sense than the related concept of fealty . Both derive from the Latin word fidelis , meaning “faithful or loyal”. In the city ​​of London financial markets it has been used… Read More

Marketing

Editorial calendar

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication across different media, for example, newspaper , magazine , blog , email newsletters, and social media outlets. Publishers also extract some of their editorial calendar data… Read More

Marketing

demarketing

Demarketing may be considered “unselling” or “reverse marketing”, which includes general and selective demarketing. [1] Although the concept of demarketing lacks a prime theoretical definition, it refers to an attempt to reclaim… Read More

Marketing

Demand generation

Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple… Read More

Marketing

Consumer value

Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values ​​include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a… Read More

Marketing

Category killer

A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez,… Read More