Marketing

SCUM Project

Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people… Read More

Marketing

Pitch book

A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference… Read More

Marketing

In-product communication

In-product communications (IPC) are messages , content, and related media delivered directly to a user’s internet-connected device or software application , with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user… Read More

Marketing

Green marketing

Green marketing products are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, and sustainable advertising. Yet defining green marketing is a simple task… Read More

Marketing

geomarketing

Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including sampling, data collection,… Read More

Marketing

Ethical marketing

Ethical marketing refers to the application of marketing ethics in the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing… Read More

Marketing

Direct marketing

Direct marketing is a form of advertising Where organisms communicate directly to customers through a variety of media Including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and Targeted television, newspaper… Read More

Marketing

Digital marketing

Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]… Read More

Marketing

Customerization

Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and responds… Read More

Marketing

Consumer-generated advertising

Consumer-generated advertising is advertising on consumer generated media . [1] This term is used to blogs , wikis , forums , social networking sites and individual web sites. This sponsored content is also known as paid posts. The content includes links to the home page or specific… Read More