Marketing and artificial intelligence

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Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behavior in terms of computational processes” [1] through performing the tasks of decision making, problem solving and learning. [2] Unlike other fields associated with intelligence, intelligent intelligence processes and intelligent intelligence processes. [3] Artificial intelligence is impacting on a variety of subfields and wider society. However, literature regarding its application to the field of marketing appears to be scarce.… Read More

Advertising research

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Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising . History The highlights of the history of advertising research include: 1879 – NW Ayers conducts custom research in an attempt to win the business of Nichols-Shepard Co., a manufacturer of agricultural machinery. [1] 1895 – Harlow Gale of the University of Minnesota questionnaires to gather opinions about advertising from the public. [1] 1900s – George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. [2] 1910s – 1911 can be considered the year of marketing research becomes an industry. That year, J. George Frederick leaves his position as an editor of Printer’s Ink to begin his… Read More

Customer data platform

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A customer data platform ( CDP ) is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer view. This structured data is then made available to other marketing systems. [1] CDP is currently a $ 300 million industry and projected to reach $ 1 billion by 2019. [2] Capabilities In addition, some CDPs provide additional functions such as analytics , predictive modeling , content marketing and campaign management . These systems can have connections to customer relationship management systems, such as Salesforce , where the integration of CRM and in some instances are bi-directional. CRM users can view CDP data,… Read More