1In marketing , customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV ) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can be varied according to sophistication… Read More
Switching barriers
Switching barriers or switching costs are terms used in microeconomics , strategic management , and marketing to describe Any impediment to a customer ‘s changing of suppliers ( customer switching ).… Read More
Distribution (business)
Distribution (or place ) is one of the four elements of the marketing mix . Distribution is the process of making a product or service for it. This can be done directly by the producer or service provider, or by using indirect channels with distributors or intermediaries . The other three elements of the marketing mix are product , pricing , and promotion . Read More
Scenario planning
Scenario planning , also called scenario thinking or scenario analysis , is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used… Read More
Pyramid scheme
A pyramid scheme (Commonly Known As pyramid scams ) is a business model That recruits members through promised payments of gold for services Enrolling others into the scheme, Rather than Supplying investments dirty gold of products or services . As recruiting… Read More
Proximity marketing
Proximity marketing is the localized wireless distribution of advertising with a particular place. Transmissions can be received by persons in the location of the person who wishes to receive them. Distribution may be via… Read More
Razor and blades model
The razor and blades business model [1] is a business model is a low price (or given away for free) in order to increase sales of a complementary good , such as consumablesupplies. For example, inkjet printers require ink cartridges, and… Read More
Sustainable market orientation
Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organization. However, these organizations have widened their focus to include more roles, functions, and emphasis on the macro environment. [1] Firms have been concerned… Read More
Societal marketing
The social marketing is a marketing concept that the company wants to make the decisions of the consumers, the company’s requirements, and the society’s long-term interests. The social marketing concept holds que la organization’s… Read More
Out-of-home advertising
Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More
Moment of truth (marketing)
Moment of the truth (MOT) in marketing, is the time when a customer / user has a brand, product or service to change the product or service. In 2005 AG Lafley Chairman, President &… Read More
Next-best-action marketing
Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific… Read More
Database marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to Promote a product or services for marketing practical purposes. The method of communication can be any addressable medium,… Read More
Customer value maximization
Customer value maximization ( CVM ) is a real-time service model, which is defined above, which is beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospects and existing customers. [1] Proponents claim… Read More
Funnel purchase
The purchase funnel , or purchasing funnel, is a consumer focused marketing model which is the product of a customer service. In 1898, E. St. Elmo Lewis developed a model of a product that is a product of the market. [1] St. Elmo… Read More
Visual marketing
Visual marketing is the discipline studying the relationship between an object and the context . Representing a disciplinary link entre economy , visual perception laws and cognitive psychology , [1] the subject Mainly Applies to businesses Such As fashion and design .… Read More
Umbrella marketing
Umbrella marketing refers to the use of umbrellas in marketing campaigns, a phenomenon in China . Forms The first high-profile box of umbrella marketing can be found in the 2017 Chinese Father’s Day where Jingdong Mall used a 2015… Read More
Secret brand
A secret brand is any design or manufacturing company that does not advertise or overtly label its products. [1] The products are considered for exclusive customerele.… Read More
Revenue Technology Services
Revenue Technology Solutions began a division of Control Data Corporation . It has Developed yield management system for Republic Airlines was mainframe in 1982. Revenue Technology Services Corporation Was spun off as an independent company through a purchase… Read More
SCUM Project
Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people… Read More
Pitch book
A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference… Read More
Personalization
Personalization , broadly known as a customization , consisting of tailoring to a product or a product to accommodate specific individuals, sometimes linked to groups or segments of individuals. A wide variety of organisms… Read More
Online advertising
Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising that uses the Internet to deliver promotionalmarketing messages to consumers. Consumers view online advertising as an unwanted distraction with few… Read More
Movement marketing
Movement marketing , or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog , the world’s first Cultural Movement agency, invented the movement marketing model in… Read More