Marketing and artificial intelligence
Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behavior in terms of computational processes” [1] through performing the tasks of decision making, problem solving and learning. [2] Unlike other fields associated with intelligence, intelligent intelligence processes and intelligent intelligence processes. [3] Artificial intelligence is impacting on a variety of subfields and wider society. However, literature regarding its application to the field of marketing appears to be scarce.… Read More