Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple… Read More
Consumer value
Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a… Read More
Category killer
A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez,… Read More
Category design
Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in… Read More
Brochure
A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of… Read More
Attack marketing
Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute… Read More
Asymmetric competition
Assymetric competition refers to forms of business competition where they are considered competitors in some markets or contexts but not in others. [1] In such cases, they can choose to allocate competitive resources and marketing actions… Read More
Marketing and artificial intelligence
Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behavior in terms of computational processes” [1] through performing the tasks of decision making, problem solving and learning. [2] Unlike other… Read More
Advertising research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising . History The highlights of the history of advertising research include: 1879 – NW Ayers conducts custom… Read More
Customer data platform
A customer data platform ( CDP ) is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create… Read More