Marketing

Category design

Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in… Read More

Marketing

Brochure

A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of… Read More

Marketing

Attack marketing

Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute… Read More