Maslansky + Partners

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maslansky + partners (m + p) is a communications consultancy based in New York, NY. [1] The firm focuses on the effective use of language and frequently takes part in mainstream media panels on communication. Their work to reframe conversations through lexicon development and testing has-been prominently used by non-profits dans le disabilities community, [2] the Republican Party (United States) in the political sphere, [3] and by multiple nonpartisan organisms and corporations (most notably in working to simplify the lexicon of the financial industry). [4] [5]

Firm CEO, Michael Maslansky, and firm partner, Lee Carter, are frequent commentators for Forbes, [6] CNN, [7] FOX News, [8] Current TV, [9] Entrepreneur, [10] and others.

History

m + p was founded by Frank Luntz and Michael Maslansky (author of the Language of Trust ) in 1992, [11] after the Ross Perot presidential campaign. [12] In 1994, Newt Gingrich , the firm worked with house minority, to develop a messaging platform known as the Contract with America . [13] In 2005, the firm Was Acquired by the Omnicom Group and has maintained HAS focus is nonpartisan messaging work with nonprofits and industries from pharmaceuticals, to finance, to utilities, and others.

Notable work

  • Developing a new lexicon to re-frame language around the United Kingdom and other groups. [14]
  • Invocations by industry advisers in client communications, in partnership with Invesco . [15]
  • Developing a new lexicon for the utilities industry with the Edison Electric Institute to tackle policy challenges. [16]

References

  1. Jump up^ “Home | maslansky + partners” . www.maslansky.com . Retrieved 2017-03-01 .
  2. Jump up^ “Changing the Conversation Language Guide | UCP” . ucp.org . Retrieved 2017-03-01 .
  3. Jump up^ “the persuaders” . www.pbs.org . 2004-11-09 . Retrieved 2017-02-28 .
  4. Jump up^ Wells, Charlie (2015-08-10). “An Alternative Investment by Any Other Name Is Still …” . Wall Street Journal . ISSN  0099-9660 . Retrieved 2017-02-28 .
  5. Jump up^ “Advisors must adjust to a post-trust era” . Retrieved 2017-02-28 .
  6. Jump up^ Davis, Krystle M. “What To Say To Skeptics: Using ‘The Language Of Trust’ ” . Forbes . Retrieved 2017-03-01 .
  7. Jump up^ Maslansky Partners (2014-02-25), Lee Carter on CNN’s @This Hour , retrieved 2017-03-01
  8. Jump up^ Maslansky Partners (2013-12-24), Michael Maslansky on O-Reilly Factor, retrieved 2017-03-01
  9. Jump up^ maslanskyluntz (2012-11-06), Michael Maslansky on The Joy Behar Show , retrieved 2017-03-01
  10. Jump up^ Carter, Michael Maslansky and Lee. “Michael Maslansky and Lee Carter” . Entrepreneur . Retrieved 2017-03-01 .
  11. Jump up^ “Home | maslansky + partners” . www.maslansky.com . Retrieved 2017-03-01 .
  12. Jump up^ “who we are | maslansky + partners” . www.maslansky.com . Retrieved 2017-03-01 .
  13. Jump up^ “the persuaders” . www.pbs.org . 2004-11-09 . Retrieved 2017-03-01 .
  14. Jump up^ “Changing the Conversation Language Guide | UCP” . ucp.org . Retrieved 2017-03-01 .
  15. Jump up^ “Advisers Are Trying to Sound Less Like Robots” . Money . Retrieved 2017-03-01 .
  16. Jump up^ “ELECTRICITY: Utilities rebuild an aging lexicon to keep pace with change” . www.eenews.net . Retrieved 2017-03-01 .