Conversion-Led Marketing (CLM) was first introduced in 2009 by Julia Payne and David Bowler, a specialist consultant in Sales and Marketing.
The LED conversion marketing method is a framework design to makes sense of the myriad of choices across digital channels , platforms, tools & latest trends by providing good clarity through five actionable goals:
Understanding your data Providing actionable insights Creating the strategy to accomplish achieve success Delivering through strong implementation Continuously measuring value
This enables you to focus your marketing budget on the subject of your business.