The Licensing Industry Merchandisers’ Association (LIMA), founded in 1985, is the industry trade group of the $ 80 billion licensing industry. With over 1,000 members companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, the LIMA pioneered the annual Licensing Show in New York City and conductive seminars at the show in all aspects of licensing. Originally twelve members, it now has offices in New York, London , Munich , Tokyo and Shanghai . 
- Jump up^ “About LIMA | LIMA Licensing” . www.licensing.org . Retrieved 2016-09-28 .