FutureM

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FutureM is an annual two-day marketing conference; a series of events, discussions and parties throughout Greater Boston, Massachusetts , United States, area. The conference offers marketing and technology practitioners from around the world the opportunity to network, explore media and technology opportunities, and discover the future of marketing. [1]

Overview

FutureM is the brainchild of the Massachusetts Innovation & Technology Exchange (MITX) . The event focuses on the future of marketing and media coverage on innovative technology, content and creativity, usability and design, intelligence and insight and industry best practices. FutureM presentation sessions are community-created and community-driven. [2] [3]

History

MITX launched the first FutureM in 2010, with the inspiration of HubSpot CEO and founder Brian Halligan and David Meerman Scott , under the leadership of then-executive director Kiki Mills. [4]

2010

FutureM 2010 took place in the Boston area, with over 3,000 expected. [5] The event series featured over 100 speakers, presentations from more than 10 universities and covered 162 hours of content. [6]

Participants included Massachusetts-based companies HubSpot , MassChallenge , Holland-Mark , Mullen Advertising and The Next Great Generation , a crowd-sourced Gen-Y blog created by Edward Boches .
Speakers included Groundswell author Josh Bernoff, former CEO for Ogilvy , Mark Traino, and Jay Sampson, General Manager of Sales at Microsoft Advertising .

2012

FutureM 2012 took place from October 23-26 in three locations in the Boston area – the Hynes Convention Center in Back Bay; the Fidelity Center for Applied Technology in the Innovation District; and at the Microsoft New England Research and Development Center (NERD) in Kendall Square. [7]

References

  1. Jump up^ “FutureM Opening Announced Night Speakers”. dbusiness, June 13, 2011.
  2. Jump up^ dbusiness, June 13, 2011.
  3. Jump up^ “FutureM is about the Future of Marketing”. MITX. Retrieved on July 20, 2011.
  4. Jump up^ Edward Boches, “Boston’s FutureM: Will it be the next big event?”. creativity_unbound, 23 June 2010.
  5. Jump up^ Kristin Dziadul, “First-Ever FutureM to Unite Boston’s Marketing Pros”. BosstInnovation, July 2, 2010.
  6. Jump up^ Kiki Mills, “What We Learned with FutureM”. MITX blog, October 21, 2011.
  7. Jump up^ dbusiness, June 13, 2011.