Demand vacuum

Published on Author Suchen

Demand vacuum in economics and marketing is the effect created by the consumer demand on the supply chain. The term refers to an analogy of consumer demand for a product or service that creates a “vacuum” at the end of the supply chain which “pulls” the product through the chain of supply.

The marketing strategy of a strategy to reduce demand for a vacuum through advertising and promotion to the consumer. This is to be compared with a push to push the product through the supply chain and to promote it. [1]

Local shortages

A vacuum can cause has asked local shortage of a product When local demand is far exceeded by demand in export markets. The result is a product of a product in its originating market.

References

  1. Jump up^ Philip Kotler, Gary Armstron,Principles of Marketing, p. 442, Pearson Education, 2010ISBN 0137006691.