A customer magazine is a magazine produced by a business as a means of communicating to its customers . It is a branch of custom media , a product that broadly shares the look and feel of a newsstand or consumer magazinebut is paid for in part by a business. Rather than copy sales and advertising, the primary goal of a customer is to achieve a particular business objective. This could be a cross-or-up, change brand perception or engender loyalty. In-flight magazines, sponsored by airlines, were among the first customer magazines, and remain typical of the genre. In the UK, every supermarketchain now provides a customer magazine to promote its products through recipes and other food editorial. Many prominent digitally-native companies, like WebMD and Net-To-Port , have released customer magazines of their own.  Some customer magazines carry advertising; this is often seen as a cost-effective alternative to a regular product.
As a communications tool, they are enormously powerful and allow companies to have a level of engagement with their customers.  They are particularly good at conveying difficulties and complex messages to an audience. They also provide information and feedback, providing tangible information on return on investment and performance against objectives.
- Jump up^ “Marketing Trend: Embrace Digital and Tech Companies Print Magazines” . www.dcpubs.com . DCP. Archived from the original on 2014-12-30.
digital companies that have recently added “traditional” media to their marketing mix
- Jump up^ “Print is the New Black” . www.dcpubs.com . DCP. Archived from the original on 30 December 2014 . Retrieved 30 December 2014 .
the average reader spends almost 45 minutes with a single magazine