Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute.     These values include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality .
- Jump up^ Holbrook, Morris B. Consumer value: a framework for analysis and research. Psychology Press, 1999.
- Jump up^ Sánchez-Fernández, Raquel, Mr. Angeles Iniesta-Bonillo, and Morris B. Holbrook. “The conceptualization and measurement of consumer value in services.” International Journal of Market Research 51, no. 1 (2009): 93-113.
- Jump up^ Holbrook, Morris B. “Special session summary customer value A framework for analysis and research.” NA Advances in Consumer Research Volume 23 (1996).
- Jump up^ Thompson, Craig J., and Maura Troester. “Consumer value systems in the age of postmodern fragmentation: The case of the natural health microculture.” Journal of consumer research 28, no. 4 (2002): 550-571.