The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama , CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences , bowl games , the Heisman Trophy , and the NCAA . Headquartered in Atlanta, the company also operates satellite offices in Arizona , Kansas , and Montana . On May 1, 2007, CLC was acquired by IMG .
CLC products contain a hologram tag asserting authenticity. 
- Jump up^ “Hologram Assures Fiesta Bowl gear is authentic” .