The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are:
- Amoco Crystal Clear gasoline [1]
- Electronic calculators
- Crystal Pepsi
- Nintendo Game Boy “Play It Loud!” series Clear edition
- Tab Clear
- Television sets and video cassette recorders
- Wrist watches
- Zima (drink)
The trend was parodied on Saturday Night Live with Crystal Gravy. [2]