Shopper marketing

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Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.” [ this quote needs a quote ]… Read More

Seeding trial

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A seeding trial or marketing is a form of marketing, conducted in the name of research, designed to target customers. In the marketing research field, the marketing process is divided into two groups, one of which is the market leader, or one of the two groups. In medicine, et la test d’un un et de la recherche et de la recherche et de la recherche et de la recherche et de la recherche et de la recherche et de l’invention de pharmacie et de l’invention de pharmacie et de l’invention de pharmacie et de medical et médical sur un hypothetic. [1]… Read More

Marketing Communications

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Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal selling , direct marketing , sponsorship, communication, promotion and public relations. [1]… Read More

Multi-level marketing

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Multi-level marketing ( MLM ) also called pyramid selling , [1] [2] network marketing , [2] [3] and referral marketing , [4] is a controversial marketing strategy for the sale of products and services. revenue of the MLM company is derived from a non-salaried workforce (also called participants , and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc.) selling the company’s products / serviceswhile the earnings of the participants is derived from a pyramid-shapedcommission system.… Read More

Scenario planning

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Scenario planning , also called scenario thinking or scenario analysis , is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence .… Read More

Pyramid scheme

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A pyramid scheme (Commonly Known As pyramid scams ) is a business model That recruits members through promised payments of gold for services Enrolling others into the scheme, Rather than Supplying investments dirty gold of products or services . As recruiting multiplies, recruiting quickly becomes impossible, and most members are unable to profit; such, pyramid schemes are unsustainable and often illegal.… Read More

Proximity marketing

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Proximity marketing is the localized wireless distribution of advertising with a particular place. Transmissions can be received by persons in the location of the person who wishes to receive them. Distribution may be via a traditional localized broadcast , or more commonly known in a particular area.… Read More

Razor and blades model

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The razor and blades business model [1] is a business model is a low price (or given away for free) in order to increase sales of a complementary good , such as consumablesupplies. For example, inkjet printers require ink cartridges, and game consoles require accessories and software. [1] It is distinct from loss leader marketing and free sample marketing , qui we do not depend complementary products or services.… Read More

Next-best-action marketing

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Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. [1] The Next Best Action (an offer, proposal, service, etc.) is determined by the customer’s interests and needs on the one hand, and the marketing organization’s business objectives, policies on the other. This is in sharp contrast to traditional marketing approaches that first create a proposal for a product and then attempt to find and qualify for that proposition. This practice,direct marketing , is often product-centric, and usually… Read More

Database marketing

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Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to Promote a product or services for marketing practical purposes. The method of communication can be any addressable medium, as in direct marketing .… Read More

Customer value maximization

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Customer value maximization ( CVM ) is a real-time service model, which is defined above, which is beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospects and existing customers. [1] Proponents claim that a well-devised CVM program helps companies offer the right things to the right people at the right time. The CVM framework uses creative, technology, media and process along with robust measurement systems to help marketers maximize returns from their marketing investments. [ quote needed ]… Read More

Visual marketing

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Visual marketing is the discipline studying the relationship between an object and the context . Representing a disciplinary link entre economy , visual perception laws and cognitive psychology , [1] the subject Mainly Applies to businesses Such As fashion and design .… Read More

Umbrella marketing

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Umbrella marketing refers to the use of umbrellas in marketing campaigns, a phenomenon in China . Forms The first high-profile box of umbrella marketing can be found in the 2017 Chinese Father’s Day where Jingdong Mall used a 2015 online photo of a father and his son, causing a copyrights stir. [1]… Read More

Secret brand

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A secret brand is any design or manufacturing company that does not advertise or overtly label its products. [1] The products are considered for exclusive customerele.… Read More

Revenue Technology Services

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Revenue Technology Solutions began a division of Control Data Corporation . It has Developed yield management system for Republic Airlines was mainframe in 1982. Revenue Technology Services Corporation Was spun off as an independent company through a purchase by YMS, Inc. in 1991.… Read More

SCUM Project

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Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people in the Castroand homeless people in the Tenderloin . The acronym “SCUM” stood for “subculture urban marketing.” Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough . [1]… Read More

Pitch book

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A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference for comparison of an investment in an investment or commercial bank. Its purpose is to secure a deal for the investment bank with the customer potential.… Read More

Personalization

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Personalization , broadly known as a customization , consisting of tailoring to a product or a product to accommodate specific individuals, sometimes linked to groups or segments of individuals. A wide variety of organisms use personalization to Improve customer satisfaction , digital sales conversion, marketing results, branding, and Improved website metrics as well as for advertising . Personalization is a key element in social media and recommender systems .… Read More

Online advertising

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Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising that uses the Internet to deliver promotionalmarketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and has gone back to ad blocking for a variety of reasons.… Read More

Movement marketing

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Movement marketing , or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog , the world’s first Cultural Movement agency, invented the movement marketing model in 1999 working for such brands as Smart Car and IKEA .… Read More

Inbound marketing

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Inbound marketing is a technique for drawing customers to products and services via content marketing , social media marketing, search engine optimization and branding. [1] [2]… Read More

In-product communication

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In-product communications (IPC) are messages , content, and related media delivered directly to a user’s internet-connected device or software application , with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels.… Read More

Guerrilla marketing

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Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on the attention of the public. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will be larger and the brand is already visible. [1] The main point of guerrilla marketing is that the activities are done on such or such public places, such as shopping centers, parks or beaches with maximum audience access to a larger audience. [2]… Read More

Green marketing

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Green marketing products are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, and sustainable advertising. Yet defining green marketing is a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying, social, environmental and retail definitions attached to this term.Other similar terms used are environmental marketing and ecological marketing .… Read More

Global marketing

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Global marketing is ” marketing on a global scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” [1] [2]… Read More

geomarketing

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Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines.… Read More

Marketing evangelism

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Evangelism marketing is an advanced form of word-of-mouth marketing in which companies believe that they strongly believe in a particular product or service that they freely try to convince others to buy and use it. The clients become proactive advocates, actively spreading the word on behalf of the company.… Read More

Ethical marketing

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Ethical marketing refers to the application of marketing ethics in the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Study of Ethical Marketing should be included in applied ethicsand Involves examination of whether or not an honest and factualrepresentation of a product or the service has-been Delivered in a… Read More

Diversity marketing

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Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications ) as a way to connect with the different individuals in the market. As society has grown up, it has become more and more popular, it can be religion or beliefs. “Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. market ” [1]Diversity is the process in which they are marketed by different means (eg surveys, focus groups or in some cases telecommunication). Diversity marketing is helping business owners and operators in all levels to connect with society through communication channels reach… Read More

Direct marketing

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Direct marketing is a form of advertising Where organisms communicate directly to customers through a variety of media Including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and Targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response .… Read More

Digital marketing

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Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]… Read More

Customerization

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Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and responds with customizing its products , services , and messages on a one-to-one basis. CUSTOMERization means identifying and serving your customers. CUSTOMERIZATION means identifying and serving your customers with the best customers.Customerization requires a company to shift its marketingmodel from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or… Read More

Customer advocacy

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Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer . It is a change in a company that is supported by customer-focused customer service and marketing techniques.… Read More

Cross-media marketing

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Cross-media marketing is a form of cross-promotion in which promotional companies commit to traditional surpassing. [1] The material can be made by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method is extremely successful for publishers because of the marketing increases the ad profit from a single advertiser. Moreover, this tactic is a good link between the advertiser and the publisher, which also boosts the profits. [2]… Read More

Marketing led conversion

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Conversion-Led Marketing (CLM) was first introduced in 2009 by Julia Payne and David Bowler, a specialist consultant in Sales and Marketing. The LED conversion marketing method is a framework design to makes sense of the myriad of choices across digital channels , platforms, tools & latest trends by providing good clarity through five actionable goals:… Read More

Consumer-generated advertising

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Consumer-generated advertising is advertising on consumer generated media . [1] This term is used to blogs , wikis , forums , social networking sites and individual web sites. This sponsored content is also known as paid posts. The content includes links to the home page or specific product pages of the sponsor’s website . Examples include Diet Coke and Mentos videos , I’ve Got A Crush On Obama video , and Star Wars fan movies. Companies That employed-have consumer-generated ads include Subaru North America, [2] McDonald’s , [3] Rose Parade [4] and Toyota North America. [5] [6]… Read More

Community marketing

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Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Marketing marketing strategies such as advertising, promotion, PR, and marketing, focus on the needs of existing customers. This accomplishes four things for a business:… Read More

Cause marketing

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Cause marketing is defined as a type of corporate social responsibility , in which a company has the dual purpose of increasing profitability while bettering society. [1]… Read More

Business model

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A business model describes the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy .… Read More