Food marketing brings together the food producer and the consumer through a chain of marketing activities. [1] The marketing of a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved… Read More
Marketing
Fashion merchandising
There is considerable confusion about the role of merchandisers, and much of this can be attributed to the fact that it is used by various industries. Merchandising in football refers to… Read More
Agricultural marketing
Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer . It is also the planning, organizing, directing and handling of agricultural produce in such a way to… Read More
World Trade Center, Mumbai
The Mumbai World Trade Center at Cuffe Parade was built in 1970. It consists of two towers, the Visvesaraya Industrial Research and Development Center (MVIRDC) [4] and IDBI. [5]MRVDC was, at 156m, the tallest building in South Asia until… Read More
MICA (institute)
MICA , formerly Mudra Institute of Communications, Ahmedabad , is a management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian… Read More
India Trade Promotion Organization
India Trade Promotion Organization (ITPO) , headquartered at Pragati Maidan , is the nodal agency of the Government of India under aegis of Ministry of Commerce and Industry (India) for promoting country’s external trade. ITPO is a Mini-Ratna… Read More
India Brand Equity Foundation
India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry , Government of India . IBEF’s primary objective is to promote and create international awareness of the… Read More
Competition Commission of India
The Competition Commission of India is a statutory body of the Government of India responsible for the enforcement of the Competition Act, 2002 throughout India and to prevent activities that have an appreciable adverse effect… Read More
The Competition Act, 2002
The Competition Act, 2002 was enacted by the Parliament of India and governs Indian competition law . It replaced the archaic The Monopoly and Restrictive Trade Practices Act, 1969 . Under this legislation, the Competition Commission of India has been established to prevent… Read More
Chennai Trade Center
Chennai Trade Center is a permanent exhibition complex in Nandambakkam , Chennai , hosting multiple trade fairs and conventions round the year. India Trade Promotion Organization (ITPO) -the first trade promotion agency of the Government of India , Ministry of… Read More
Brand India
Brand India is a phrase used to describe the country India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the… Read More
Outline of marketing
The following outline is provided as an overview of the topical guide to marketing: Marketing Main article: Marketing Marketing can be defined as the social and managerial processes by which products, services, and value… Read More
Product management
Product management is an organizational lifecycle within the company dealing with the planning, forecasting, and production, or marketing of a product or all stages of the product lifecycle . Similarly, product lifecycle management (PLM) [1] integrates… Read More
Marketing Services
Marketing Services is a specialized branch of marketing . Marketing services emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with… Read More
Unfair competitive advantage
An unfair competitive advantage , sometimes Referred to as an exclusive competitive advantage , Provides a degree of certainty for Eliminating competition .… Read More
Tiered Internet service
Tiered service structures allow users to select from a small set of third parties at a higher rate. Such systems are frequently seen in the telecommunications field, when it comes to wireless service , digital television… Read More
Sustainability marketing myopia
Sustainability Marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. [1] The… Read More
Socially responsible marketing
Socially responsible marketing is a marketing philosophy that a company should take into consideration; “What is the best interest of society in the present and long term?” [1]… Read More
Social studies of marketing
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology , economic sociology , science and technology studies , and cultural studies to study consumption . Work in the area emphasizes the social and cultural… Read More
Social marketing
Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary of achieving ” social good .” Traditional commercial marketing are primarily financial, although they can have positive social… Read More
Blueprint service
The service blueprint is a technique originally used for service design and innovation, but has also found applications in diagnosing problems with operational efficiency. The technique was first described by G. Lynn Shostack,… Read More