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Marketing

Sociology in Marketing
Marketing

Sociology in Marketing

Interested in learning the benefits of sociology in marketing? Continue reading this post. Sociology is the study of human social behaviour. It focuses on the development of human behaviour and… Read More

Anjana VFebruary 9, 2022October 1, 2021
Meta Marketing
Marketing

What is Meta Marketing

Do you want to know what is meta marketing? Keep reading to find out more. Marketing is one of the most important tools that a company can use to communicate… Read More

Anjana VJanuary 26, 2022October 4, 2021
SERVQUAL model
Marketing

How the SERVQUAL model is Used for Market Research

The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More

Anjana VJanuary 12, 2022October 1, 2021
telemarketing strategies
Marketing

Telemarketing – The Ultimate Guide

Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More

Anjana VDecember 29, 2021September 30, 2021
marketing audit
Marketing

Marketing Audit – Everything You Need to Know About

If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit?  This is… Read More

Anjana VDecember 15, 2021September 30, 2021
ppc marketing
Types of Marketing

PPC Marketing

PPC marketing is on the rise during this internet age. It is the preferred choice for driving leads and improving sales. PPC is managed by search engines such as Google.… Read More

Wilhelm L.December 1, 2021September 29, 2021
sports marketing
Marketing by Industry

Sports Marketing – The Detailed Guide

Sports marketing has changed over the years as more women and men become fans of sporting activities. That has also changed how business persons are using the avenue to promote… Read More

Wilhelm L.November 22, 2021September 29, 2021
brand building
Types of Marketing

How to Build a Brand? [Important Steps]

A brand is the most valuable asset a business can have. However, it is a challenge for startups to build brands for their new products. They will be competing against… Read More

Wilhelm L.November 22, 2021September 29, 2021
digital marketing for education industry
Marketing by Industry

Digital Marketing for Education Industry

A proper education marketing plan is needed to stand out in this highly competitive industry. It is becoming more difficult than ever to attract students who now know different marketing… Read More

Wilhelm L.November 8, 2021September 29, 2021
real estate marketing
Marketing by Industry

Digital Marketing for Real Estate Agents

Digital marketing for real estate agents has become a necessity for realtors looking to grow their businesses. That has been brought about by the change in the buyers’ behavior. Many… Read More

Wilhelm L.November 8, 2021September 28, 2021
marketing for restaurants
Marketing organizations

Restaurant Marketing Solutions & Top Digital Marketing Agencies for Restaurants

Restaurants spring up on the streets like mushrooms, something that stiffens competition. It is now more crucial than ever for managers and owners to up their marketing game. Restaurant marketing… Read More

Wilhelm L.October 25, 2021September 28, 2021
ecommerce marketing
Marketing by Industry

Marketing for eCommerce Business – The Complete Guide

eCommerce businesses are on the rise, meaning marketing strategies should also advance. Since eCommerce is about online business, marketing should also follow the same. However, digital eCommerce marketing is also… Read More

Wilhelm L.October 11, 2021September 28, 2021
finance services marketing
Marketing by Industry

Marketing for Financial Services – The Ultimate Guide

Marketing for finance companies has been changing with fintech technological advancement and national and local regulations. Financial institutions have to constantly adapt marketing strategies and learn how to market financial… Read More

Wilhelm L.September 28, 2021
Marketing

Out-of-home advertising

Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More

Wilhelm L.August 18, 2021
Marketing

Hunger marketing

Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that… Read More

Wilhelm L.December 28, 2017October 2, 2019
Marketing

Market segmentation

Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More

Wilhelm L.December 21, 2017August 18, 2021
Marketing

Marketing information system

A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance… Read More

Wilhelm L.December 21, 2017June 5, 2018
Marketing

Meta marketing

Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More

Wilhelm L.December 20, 2017June 5, 2018
Marketing

E. Jerome McCarthy

Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which… Read More

Wilhelm L.December 20, 2017June 5, 2018
Marketing

Integrated marketing communications

Integrated marketing communications ( IMC ) is the use of marketing strategies to optimize the communication of a company’s brands. [1] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined… Read More

Wilhelm L.December 15, 2017June 5, 2018
Marketing

Clear Craze

The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play… Read More

Wilhelm L.December 15, 2017June 5, 2018
brand awareness
Marketing

Understanding the Importance of Brand Awareness

Brand awareness can be described as the extent to which consumers are familiar with a brand. It is the ability of consumers to recall a brand or its products hence… Read More

Wilhelm L.December 15, 2017October 4, 2021
Marketing

Shopper marketing

Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers… Read More

Wilhelm L.December 15, 2017June 5, 2018
Marketing

Seeding trial

A seeding trial or marketing is a form of marketing, conducted in the name of research, designed to target customers. In the marketing research field, the marketing process is divided into two groups, one of… Read More

Wilhelm L.December 15, 2017June 5, 2018

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