Hunger marketing

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2Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that focuses on the desire of consumers, making them hungry. [1] By stimulating psychology , it drives people into the business of rational decision making by driving the scarcity of the product. This marketing strategy boosts people’s interest, and through word-of-mouthcan businesses have more potential customers. Apple has been unpacked by Apple since 2007, and has been co-ordinated by Apple to global consumers, at the same time, Apple carefully polished their ultra-secretive image, all of these maximize marketing power and make people eager to buy iPhones.… Read More

Market segmentation

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2Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar lifestyles or even similar demographic profiles . The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be most profitable or that have growth potential – so that they can be selected for special attention (ie become target markets ). Many different ways to market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries . While business to consumer (B2C) sellers might segment the market… Read More

Marketing information system

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A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance with their informational needs on a regular basis.” In addition, the online business dictionary defines Marketing Information System (MkIS) as “a system that analyzes and evaluates marketing information, [1]Furthermore, “an overall Marketing Information System can be defined as a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in making marketing decisions.” (Kotler, at al, 2006) Overview Reid and Bojanic (2010), “The term market research… Read More

Meta marketing

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Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an attempt to widen the horizons of marketing by non-profit covering organizations The best examples of Meta Marketing can be put on the table or the idea of ​​prohibition. A Meta market will bring all buyers and sellers in one place for one purpose only. Of different products to one customer, a Meta market brings together different customers who need not necessarily differentiates between closely related products. [2] Meta market is thus, a place, where everything connected with… Read More

E. Jerome McCarthy

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Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which has been one of the top textbooks in marketing. [1] [2] According to the Oxford Dictionary of Marketing , McCarthy was a pivotal figure in the development of marketing thinking. [3] He was also a board member and consultant for the Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association’s Trailblazer Award, and was voted one of the top five leaders in marketing thought by the field’ s educators. Education… Read More

Integrated marketing communications

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Integrated marketing communications ( IMC ) is the use of marketing strategies to optimize the communication of a company’s brands. [1] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. [2] IMC requires marketers to identify the boundaries of the promotional mix elements and to consider the effectiveness of the campaign’s message. [3] History Integrated Communications (IMC) was first defined by the American Association of Advertising Agencies (4A’s) in the early 1990s as “a comprehensive plan to further assess the strategic roles of a range of different communications disciplines.” (Boundless, 2015) Examples include; “general advertising, direct… Read More

Clear Craze

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The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play It Loud!” series Clear edition Tab Clear Television sets and video cassette recorders Wrist watches Zima (drink) The trend was parodied on Saturday Night Live with Crystal Gravy. [2]

Brand awareness

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Brand awareness refers to the extent to which we are able to recall or recognize a brand . [1] Brand awareness is a key factor in consumer behavior , advertising management , brand managementand strategy development. The consumer’s ability to recognize or recall is central to purchasing decision-making. Purchasing can not proceed unless a consumer is aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features. For instance, if a consumer is looking for a friend or a friend, you may be interested in knowing what you are… Read More

Shopper marketing

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Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.” [ this quote needs a quote ]… Read More

Seeding trial

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A seeding trial or marketing is a form of marketing, conducted in the name of research, designed to target customers. In the marketing research field, the marketing process is divided into two groups, one of which is the market leader, or one of the two groups. In medicine, et la test d’un un et de la recherche et de la recherche et de la recherche et de la recherche et de la recherche et de la recherche et de l’invention de pharmacie et de l’invention de pharmacie et de l’invention de pharmacie et de medical et médical sur un hypothetic. [1]… Read More

Marketing Communications

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Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal selling , direct marketing , sponsorship, communication, promotion and public relations. [1]… Read More

Multi-level marketing

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Multi-level marketing ( MLM ) also called pyramid selling , [1] [2] network marketing , [2] [3] and referral marketing , [4] is a controversial marketing strategy for the sale of products and services. revenue of the MLM company is derived from a non-salaried workforce (also called participants , and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc.) selling the company’s products / serviceswhile the earnings of the participants is derived from a pyramid-shapedcommission system.… Read More

Customer lifetime value

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1In marketing , customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV ) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can be varied according to sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive technical analytics .… Read More

Switching barriers

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Switching barriers or switching costs are terms used in microeconomics , strategic management , and marketing to describe Any impediment to a customer ‘s changing of suppliers ( customer switching ).… Read More

Distribution (business)

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Distribution (or place ) is one of the four elements of the marketing mix . Distribution is the process of making a product or service for it. This can be done directly by the producer or service provider, or by using indirect channels with distributors or intermediaries . The other three elements of the marketing mix are product , pricing , and promotion . Decisions about distribution with a company’s overall strategic vision and mission . Developing a coherent distribution plan is a central component of strategic planning . At the strategic level, there are three broad approaches to distribution, namely mass, selective or exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distribution channel should add value to the… Read More

Scenario planning

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Scenario planning , also called scenario thinking or scenario analysis , is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence .… Read More

Pyramid scheme

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A pyramid scheme (Commonly Known As pyramid scams ) is a business model That recruits members through promised payments of gold for services Enrolling others into the scheme, Rather than Supplying investments dirty gold of products or services . As recruiting multiplies, recruiting quickly becomes impossible, and most members are unable to profit; such, pyramid schemes are unsustainable and often illegal.… Read More

Proximity marketing

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Proximity marketing is the localized wireless distribution of advertising with a particular place. Transmissions can be received by persons in the location of the person who wishes to receive them. Distribution may be via a traditional localized broadcast , or more commonly known in a particular area.… Read More

Razor and blades model

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The razor and blades business model [1] is a business model is a low price (or given away for free) in order to increase sales of a complementary good , such as consumablesupplies. For example, inkjet printers require ink cartridges, and game consoles require accessories and software. [1] It is distinct from loss leader marketing and free sample marketing , qui we do not depend complementary products or services.… Read More

Sustainable market orientation

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Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organization. However, these organizations have widened their focus to include more roles, functions, and emphasis on the macro environment. [1] Firms have been concerned with the issue of long-run ecological, social and economic effects of their activities. Despite growth in the concept, there is still a need to reconceptualise the concept with a greater emphasis on external factors than a firm influence. [2]… Read More

Societal marketing

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The social marketing is a marketing concept that the company wants to make the decisions of the consumers, the company’s requirements, and the society’s long-term interests. The social marketing concept holds que la organization’s task is to determine the needs, wants, and interests of a target market and to deliver the Desired satisfactions more Effectively and Efficiently than concurrents in a way That preserves gold Enhances the consumer’s and the society’s well-being . Therefore, marketers must endeavor to satisfy the needs and wants of their customers and consumers. [1] [2] It is closely linked to the principles of corporate social responsibility and sustainable development .… Read More

Out-of-home advertising

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Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More

Moment of truth (marketing)

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Moment of the truth (MOT) in marketing, is the time when a customer / user has a brand, product or service to change the product or service. In 2005 AG Lafley Chairman, President & CEO of Procter & Gamble coined 2 Moments of Truth ie first and second. [1] Third was definitely introduced later. [2] Types of MOT First moment of truth (FMOT): When a customer is confronted with the product in-store or in real life. [3] Second Moment of Truth (SMOT): When a customer purchases a product and experiences its quality for the promise of the brand., [4] [5] Third moment of truth (TMOT): Consumers feedback or reaction towards a brand, product or service… Read More

Next-best-action marketing

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Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. [1] The Next Best Action (an offer, proposal, service, etc.) is determined by the customer’s interests and needs on the one hand, and the marketing organization’s business objectives, policies on the other. This is in sharp contrast to traditional marketing approaches that first create a proposal for a product and then attempt to find and qualify for that proposition. This practice,direct marketing , is often product-centric, and usually… Read More

Database marketing

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Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to Promote a product or services for marketing practical purposes. The method of communication can be any addressable medium, as in direct marketing .… Read More

Customer value maximization

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Customer value maximization ( CVM ) is a real-time service model, which is defined above, which is beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospects and existing customers. [1] Proponents claim that a well-devised CVM program helps companies offer the right things to the right people at the right time. The CVM framework uses creative, technology, media and process along with robust measurement systems to help marketers maximize returns from their marketing investments. [ quote needed ]… Read More

Funnel purchase

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The purchase funnel , or purchasing funnel, is a consumer focused marketing model which is the product of a customer service. In 1898, E. St. Elmo Lewis developed a model of a product that is a product of the market. [1] St. Elmo Lewis’ idea is often referred to as the AIDA-model , an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below:… Read More

Visual marketing

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Visual marketing is the discipline studying the relationship between an object and the context . Representing a disciplinary link entre economy , visual perception laws and cognitive psychology , [1] the subject Mainly Applies to businesses Such As fashion and design .… Read More

Umbrella marketing

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Umbrella marketing refers to the use of umbrellas in marketing campaigns, a phenomenon in China . Forms The first high-profile box of umbrella marketing can be found in the 2017 Chinese Father’s Day where Jingdong Mall used a 2015 online photo of a father and his son, causing a copyrights stir. [1]… Read More

Secret brand

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A secret brand is any design or manufacturing company that does not advertise or overtly label its products. [1] The products are considered for exclusive customerele.… Read More

Revenue Technology Services

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Revenue Technology Solutions began a division of Control Data Corporation . It has Developed yield management system for Republic Airlines was mainframe in 1982. Revenue Technology Services Corporation Was spun off as an independent company through a purchase by YMS, Inc. in 1991.… Read More

SCUM Project

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Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people in the Castroand homeless people in the Tenderloin . The acronym “SCUM” stood for “subculture urban marketing.” Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough . [1]… Read More

Pitch book

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A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference for comparison of an investment in an investment or commercial bank. Its purpose is to secure a deal for the investment bank with the customer potential.… Read More

Personalization

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Personalization , broadly known as a customization , consisting of tailoring to a product or a product to accommodate specific individuals, sometimes linked to groups or segments of individuals. A wide variety of organisms use personalization to Improve customer satisfaction , digital sales conversion, marketing results, branding, and Improved website metrics as well as for advertising . Personalization is a key element in social media and recommender systems .… Read More

Online advertising

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Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising that uses the Internet to deliver promotionalmarketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and has gone back to ad blocking for a variety of reasons.… Read More

Movement marketing

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Movement marketing , or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog , the world’s first Cultural Movement agency, invented the movement marketing model in 1999 working for such brands as Smart Car and IKEA .… Read More

Inbound marketing

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Inbound marketing is a technique for drawing customers to products and services via content marketing , social media marketing, search engine optimization and branding. [1] [2]… Read More

In-product communication

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In-product communications (IPC) are messages , content, and related media delivered directly to a user’s internet-connected device or software application , with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels.… Read More

Guerrilla marketing

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Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on the attention of the public. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will be larger and the brand is already visible. [1] The main point of guerrilla marketing is that the activities are done on such or such public places, such as shopping centers, parks or beaches with maximum audience access to a larger audience. [2]… Read More

Green marketing

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Green marketing products are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, and sustainable advertising. Yet defining green marketing is a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying, social, environmental and retail definitions attached to this term.Other similar terms used are environmental marketing and ecological marketing .… Read More

Global marketing

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Global marketing is ” marketing on a global scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” [1] [2]… Read More

geomarketing

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Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines.… Read More

Marketing evangelism

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Evangelism marketing is an advanced form of word-of-mouth marketing in which companies believe that they strongly believe in a particular product or service that they freely try to convince others to buy and use it. The clients become proactive advocates, actively spreading the word on behalf of the company.… Read More

Ethical marketing

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Ethical marketing refers to the application of marketing ethics in the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Study of Ethical Marketing should be included in applied ethicsand Involves examination of whether or not an honest and factualrepresentation of a product or the service has-been Delivered in a… Read More

Diversity marketing

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Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications ) as a way to connect with the different individuals in the market. As society has grown up, it has become more and more popular, it can be religion or beliefs. “Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups. market ” [1]Diversity is the process in which they are marketed by different means (eg surveys, focus groups or in some cases telecommunication). Diversity marketing is helping business owners and operators in all levels to connect with society through communication channels reach… Read More

Direct marketing

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Direct marketing is a form of advertising Where organisms communicate directly to customers through a variety of media Including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and Targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response .… Read More

Digital marketing

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Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]… Read More

Customerization

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Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and responds with customizing its products , services , and messages on a one-to-one basis. CUSTOMERization means identifying and serving your customers. CUSTOMERIZATION means identifying and serving your customers with the best customers.Customerization requires a company to shift its marketingmodel from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or… Read More

Customer advocacy

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Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer . It is a change in a company that is supported by customer-focused customer service and marketing techniques.… Read More

Cross-media marketing

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Cross-media marketing is a form of cross-promotion in which promotional companies commit to traditional surpassing. [1] The material can be made by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method is extremely successful for publishers because of the marketing increases the ad profit from a single advertiser. Moreover, this tactic is a good link between the advertiser and the publisher, which also boosts the profits. [2]… Read More

Marketing led conversion

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Conversion-Led Marketing (CLM) was first introduced in 2009 by Julia Payne and David Bowler, a specialist consultant in Sales and Marketing. The LED conversion marketing method is a framework design to makes sense of the myriad of choices across digital channels , platforms, tools & latest trends by providing good clarity through five actionable goals:… Read More

Consumer-generated advertising

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Consumer-generated advertising is advertising on consumer generated media . [1] This term is used to blogs , wikis , forums , social networking sites and individual web sites. This sponsored content is also known as paid posts. The content includes links to the home page or specific product pages of the sponsor’s website . Examples include Diet Coke and Mentos videos , I’ve Got A Crush On Obama video , and Star Wars fan movies. Companies That employed-have consumer-generated ads include Subaru North America, [2] McDonald’s , [3] Rose Parade [4] and Toyota North America. [5] [6]… Read More

Community marketing

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Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Marketing marketing strategies such as advertising, promotion, PR, and marketing, focus on the needs of existing customers. This accomplishes four things for a business:… Read More

Cause marketing

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Cause marketing is defined as a type of corporate social responsibility , in which a company has the dual purpose of increasing profitability while bettering society. [1]… Read More

Business model

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A business model describes the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy .… Read More

World Marketing Summit

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The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto , Canada , committed to “Creating a Better World through Marketing” and thus alleviating poverty . WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world.… Read More

World Branding Forum

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The World Branding Forum is a global nonprofit organization based in London , United Kingdom . It aims to advance the standards, skills and education of the branding and related industries through research, development, education, recognition, networking and outreach. [2] [3] The forum runs various programs and organizes conferences, workshops and seminars. It operates on a newsroom and publishes industry news on its website. It is also a media partner for various industry events.… Read More

Laura B. Whitmore

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Laura B. Whitmore (born March 11, 1965) is a music marketer, singer / songwriter, event producer, and founder of the Women’s International Music Network (The WiMN). She currently lives in Needham, MA .… Read More

Ukrainian Marketing Association

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Ukrainian Marketing Association ( Ukrainian : Українська Асоціація Маркетингу ) is a Ukrainian non-governmental professional development and industry standards organization for marketing and sociological research companies established in Ukraine .… Read More

Thinkbox

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Thinkbox is the marketing body for the UK commercial TV broadcasters – Channel 4 , ITV , Sky Media , and Turner Media Innovations. UKTV joined Thinkbox in January 2011. [1]… Read More

Televerde

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Televerde is a business-to-business lead generation agency. Based in Phoenix, Arizona , the company was founded in 1995 by Ronald Bell and Charles Monroe. Televerde provides customer acquisition management through a variety of marketing services.… Read More

Select Registry

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Select Registry, Distinguished Inns of North America , is a non-profit association of over 300 country inns , B & Bs and boutique hotels throughout the United States , Canada and now Europe . Founded in 1972, the association is based in Charleston, South Carolina , United States . [1]… Read More

PTTOW!

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PTTOW! is an invite-only community and summit for Today’s Most Creative and inspiring CEOs, CMOs and Icons, spanning 70 major industries. Founded by Roman Tsunder and Terry Hardy in 2009, [1] PTTOW! has been described as the ” TED event of the marketing world” [2]… Read More

Prophet (company)

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Prophet is an integrated consulting firm and agency That Specializes in working with customers to drive growth through the use of branding , marketing , design , analytics , and innovation . It maintains a headquarters in San Francisco and the United States, Europe , and Asia . [1] The firm has published many books and articles on the topic of branding and marketing. It is best known for the rebranding of Swiss bank UBS ; the cosmopolitan of Las Vegas , and BP’s Beyond Petroleum positioning. [3]… Read More

Neurotic Media

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Neurotic Media is a Software as a Service (SaaS) -based digital distribution and marketing solution provider. The platform is said to support mobile internet delivery , web and text messaging. [1] [2]… Read More

Marketing Science Institute

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Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice. MSI is one of the world’s leading research-based organizations with an expansive network of top 60+ leading companies.… Read More

Marketing Communication Consultant Association

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The Marketing Communication Consultant Association (MCCA) is the trade association of marketing communications agencies in the United Kingdom. It was established to protect, defend and support marketing communication agencies. It is being renamed to the Marketing Agencies Association in 2011. [1]… Read More

Marketing Accountability Standards Board

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The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation , [1] is an independent, private sector, self-governing group of academics and Practitioners That Establishes marketing measurement and accountability standards Intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information. [2]… Read More

Licensing Industry Merchandiser’s Association

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The Licensing Industry Merchandisers’ Association (LIMA), founded in 1985, is the industry trade group of the $ 80 billion licensing industry. With over 1,000 members companies representing everything from major movie and TV studios and mega corporate brands down to individual artists, the LIMA pioneered the annual Licensing Show in New York City and conductive seminars at the show in all aspects of licensing. Originally twelve members, it now has offices in New York, London , Munich , Tokyo and Shanghai . [1]… Read More

Institute of Sales Promotion

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The Institute of Promotional Marketing is a marketing organization in the United Kingdom . Originally set up in 1933 as the British Sales Promotion Association, it was known as the Institute of Sales Promotion. In the UK, ” Institute ” is a legally protected area which is only approved for development and research.… Read More

Institute of Practitioners in Advertising

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The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter is the trade body and professional institute for agencies in the UK’s advertising , media and marketing communications industry. It covers all aspects of the business agency: creative, digital marketing , direct marketing , healthcare, media, out-of-home advertising , sales promotion and sponsorship sectors. [1] [2] It currently has around 300 agency members. [2]… Read More

Hungry Man Productions

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Hungry Man Productions is an international marketing and production company. The organization has been voted by Creativity Online to be one of the top five commercial production companies in the world. [1] It is also the only production company in the world at the Cannes Advertising Festival’s Palme d’Or for over ten consecutive years. [2] The organization has created well over 50 Super Bowl commercials over a ten-year period. [3]… Read More

FutureM

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FutureM is an annual two-day marketing conference; a series of events, discussions and parties throughout Greater Boston, Massachusetts , United States, area. The conference offers marketing and technology practitioners from around the world the opportunity to network, explore media and technology opportunities, and discover the future of marketing. [1]… Read More

Food Marketing Institute

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The Food Marketing Institute ( FMI ) is an American food marketing organization that conducts food safety , public affairs , education, research, and industry relations programs for food retailers and wholesalers. FMI’s US members operate nearly 40,000 retail stores and 25,000 pharmacies, representing a combined annual sales volume of almost $ 770 billion. [ when? ]Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retailers and wholesale members in the United States and around the world. IMF membership covers the spectrum of various places where we sell, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores.… Read More

E3 Agency Network

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The E3 Agency Network is one of Europe’s largest networks of independent marketing communications agencies with a focus on international business. [1] Founded by five central European marketing agencies in 1978, E3 has grown to a group of 30 independent agencies with more than 600 professionals in 32 countries, including Asia and North America. E3 headquarters are located in Belgium.… Read More

Diving Equipment and Marketing Association

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Diving Equipment and Marketing Association ( DEMA ), [1] [2] is an international organization dedicated to the promotion and growth of recreational scuba diving and snorkeling industry . With more than 1,300 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for scuba diving, action watersports and adventure / dive-travel industries, DEMA Show. [3]… Read More

Direct Marketing Association (United Kingdom)

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The UK DMA is a trade organization which seeks to advance all forms of direct marketing . It is based in the United Kingdom , but its members include companies from other countries as well. The DMA promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. The DMA also tries to ensure that its members create consumer confidence. It gives advice how to use data protection under the UK Data Protection Act .… Read More

Direct Marketing Association (South Africa)

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The Direct Marketing Association of South Africa (DMASA) is a Section 21 Company [1] and self-regulatory organization empowered by law to Ensure That Direct marketers adhere to a strict code of practice , and to protect the rights of Consumers When buying directly from marketing organizations. [2]… Read More

Destination marketing organization

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A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It Promotes the development and marketing of a destination , focusing on sales convention, tourism marketing, and services.… Read More

Destination Marketing Association International

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Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureausworldwide. As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing International Association represents over 1,500 professionals from 658+ destination marketing organizations in more than 25 countries.… Read More

Data & Marketing Association

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The Data & Marketing Association , (formerly, Direct Marketing Association ), also known as the DMA, is a trade organization for marketers who seeks to advance and responsible responsible data-driven marketing. Data-driven marketing can be found in the form of a customer, a customer, a sales representative, a sales representative, a sales representative, a sales representative, a sales representative we have website, or inclusion other special customer groups. It can include many marketing channels, such as postal mail, email, social, inserts, web advertising, publishing / content marketing and search. DMA was founded in 1917. The DMA is launched in the United States in 1929. [1] DMA is based in Washington, DC and New York City in the United… Read More

Cunningham Communication

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Cunningham Communication , Inc. was a prominent public firm in Silicon Valley in the 1980s and 1990s that had many well-known high-tech customers, [1] [2] including Adobe , Cisco , Motorola , PeopleSoft , Hewlett-Packard , and the IBM Consumer Division. [3] It was founded by Andy Cunningham in 1985 after she left Regis McKenna .… Read More

Communicators for Women Religious

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The Communicators for Women Religious ( CWR ) is a professional association of staff responsible for communications within religious congregations of women. Currently, CWR has 205 members. CWR was formed in 1993 under the title of National Communicators Network for Women Religious ( NCNWR ).… Read More

Commercial Closet Association

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Commercial Closet Association is a New York City based non-profit organization , founded in 2001 [1] to educate and influence the $ 1.1 trillion annual worldwide advertising market ($ 128 billion in the US alone) [2] to foster understanding, respect and inclusion of lesbian , gay , bisexual and transgender ( LGBT )… Read More

Collegiate Licensing Company

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The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama , CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences , bowl games , the Heisman Trophy , and the NCAA . Headquartered in Atlanta, the company also operates satellite offices in Arizona , Kansas , and Montana . On May 1, 2007, CLC was acquired by IMG .… Read More

Chartered Institute of Marketing Ghana

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The Chartered Institute of Ghana Marketing an umbrella body of marketers in Ghana . It was established in July 1981 and was officially known to the Institute of Marketing, Ghana until 1992 when it was changed to the Chartered Institute of Marketing, Ghana.… Read More

Chartered Institute of Marketing

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The Chartered Institute of Marketing ( CIM ) is a United Kingdom -based professional body offering training and qualification in Marketing and Related Subjects, focused on Marketing and Sales for Business ; together with ongoing support for members.… Read More

Australian Marketing Institute

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The Australian Marketing Institute (AMI) is Australia’s largest professional body for marketers. [1] The AMI’s purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not-for-profit entity with branches throughout Australia. [2] The AMI has over 7,500 members and is responsible for the administration of the Certified Practicing Marketer Certification Program.… Read More

American Marketing Association

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The American Marketing Association ( AMA ) is a professional association for marketing professionals with 30,000 members as of 2012. [1] It has 76 professional chapters and 250 collegiate chapters across the United States. [2] [3]… Read More

Albuquerque craft beer market

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The Albuquerque craft beer market consists of a growing list of local emerging alcohol manufacturing and retail businesses catering to a target audience audience . According to 2011 US Census Data Bureau, the Albuquerque Metropolitan Area has 29 establishments categorized under the 445 (3) (1) Beer, Wine, and Liquor Designations. [1] The New Mexico Secretary of State’s website shows the 123 brewing businesses applying for a license in the State of New Mexico, 70 were current and 23 were specific to Albuquerque. [2] According to the Brewers Association, craft beerssales have grown 15% in the last year, while standard beers like Budweiser, Miller Lite, and Coors have only seen a 1% increase. [3]… Read More

Adwerx

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Adwerx is an organization that provides online advertising and retargeting services [1] for real estate professionals, lenders, and small businesses. [2] [3] [4] According to Inc. , Adwerx was one among the America’s 5000 fastest growing companies, in 2017. [5] [6]… Read More

Greeter

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Greeters are volunteers who welcome tourists in their city or region, and show them around for free. It is a form of social tourism; the residents participate in the activities of the tourists, and tourists get to see the local life of the place visited. During a visit to the city, Greetings will not only be interesting, but also talk about their daily life in the hometown.… Read More

Direct Text Marketing

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Direct Text Marketing is a form of marketing . This includes using a medium qui Involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the whole service by sending an aggregator on behalf of a business.… Read More

Zendesk

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Zendesk Inc. is a global customer service software company headquartered in San Francisco , California, USA . [1] It is listed on the New York Stock Exchange with the ZEN symbol and is a constituent of the Russell 2000 Index . [2] Founded in 2007, the company now has over 2,000 employees and serves 114,000 paid customers in 150 countries and territories. [3] [4]… Read More

Customer value model

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A customer value model (CVM) is a data-driven representation of the value, in which the company is doing business. [1] [2] [ self-published source? ] Customer value models are used primarily in B2B markets where the choice of a given product, service, or offering is primarily based on customer value. Customer value is defined as Value = Benefits – Price. Thus, customer benefits are quantified in a CVM – product features and capabilities are translated into dollars. Customer value models are different from customer lifetime value models, which seek to quantify the value of a customer to its suppliers.… Read More

Customer switching

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In marketing and microeconomics , customer switching or consumer switching describes ” customers / consumers abandoning a product or service in favor of a competitor “. [1] Assuming constant price , product or service quality , counteracting this behavior in order to achieve maximum customer retention is the business of marketing, public relations and advertising . Brand switching -as opposed to brand loyalty is the outcomecustomer switching behavior .… Read More

Social CRM

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Social CRM ( customer relationship management ) is a social media service, technology and technology to enable organizations to engage with their customers. [1] [ better source needed ]… Read More

Customer retention

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Customer retention refers to the ability of a company or product to retain its customers. High customer retention means customers of the product or business, or to any other product or business, or to non-use entirely. Selling the company’s attempt to reduce customer defections . Customer retention starts with the first contact with a customer and continues throughout the entire lifecycle of a relationship and successful retention efforts. A company’s ability to attract and retain customers is their productor services, but also provides services to customers, the value the customers actually generate as a result of utilizing the solutions, and the reputation it creates within the marketplace .… Read More

Customer reference program

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Customer Reference Program (CRP, also referred to as a Customer Reference Program outside the US) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and fulfilling requests for references to help Sales people get new customers and provide proof of customer success stories for Industry Analysts and the media. Description Customer references ( testimonials ) are major buyers have frequently seek peer advice in purchasing high value products and services in Both business to business and consumer environments. Coordinated Customer Reference Program results in: • Less time spent by sales representatives looking for suitable customer references. • Avoiding overusing and under using valuable customer… Read More

Net Promoter

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Net Promoter or Net Promoter Score ( NPS ) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships . It serves as an alternative to traditional customer satisfaction and claims to be correlated with revenue growth. [1] Fortune 1000 companies using the metric. [2]… Read More

Customer magazine

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A customer magazine is a magazine produced by a business as a means of communicating to its customers . It is a branch of custom media , a product that broadly shares the look and feel of a newsstand or consumer magazinebut is paid for in part by a business. Rather than copy sales and advertising, the primary goal of a customer is to achieve a particular business objective. This could be a cross-or-up, change brand perception or engender loyalty. In-flight magazines, sponsored by airlines, were among the first customer magazines, and remain typical of the genre. In the UK, every supermarketchain now provides a customer magazine to promote its products through recipes and other food editorial. Many… Read More

Customer lifecycle management

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Customer lifecycle management or CLM is the measurement of multiple customer related metrics , which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which includes all sources of static and dynamic data , marketing processes, and value added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross and up-selling, and lapsed customer win-back. [1]… Read More

Lean consumption

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In the fall of 2005, James P. Womack and Daniel T. Jones published an article in the Harvard Business Review describing a new theory called Lean Consumption . [1]… Read More

Lead management

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Management is a set of methodologies, systems, and practices designed to generate new customer business potential, and is widely used through a variety of marketing campaigns or programs. Lead management facilitates business communication between its outgoing consumer advertising and the responses to that advertising. These processes are designed for business-to-business and direct-to-consumer strategies. Lead management is in many cases to precursor to sales management and customer relationship management . This critical connectivity facilitates business profitability through the acquisition of new customers, selling to existing customers, and creating a market brand. This process is referred to as customer acquisition management .… Read More

Lead generation

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In marketing , lead generation is the initiation of consumer information or services of a business. Leads can be created for such a list building, e-newsletter list acquisition for sales leads. The methods for Generating leads Typically fall under the umbrella of advertising, goal aussi May include non-paid sources Such As organic search engine results or from referrals Existing customers. [1]… Read More

Customer involvement management

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Customer involvement management , CIM , is a marketing management method that takes customer orientation further than customer relationship management . [1] CIM identifies and develops ways in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be a part of the product, experience, and delivery.… Read More

Interactive marketing

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Interactive marketing , sometimes called trigger-based or event-driven marketing , [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange is taking place in the last decade, it has been largely taken over by email, social media, and blogs.… Read More

Customer intelligence

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Customer intelligence ( CI ) is the process of gathering and analyzing information about customers, and their details and activities, to build deeper and more effective customer relations and improve decision-making by vendors. [1]… Read More

Integrated customer management

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Integrated customer management (or its acronym, ICM ) is a business strategy for improving support by sharing information between discrete departments. ICM has three business principles: alignment, agility, and customer-centricity . The phrase “integrated customer management” was coined by Amdocs in 2004. In the communications industry, the phrase appears to be more common. For example, when reporting on the 3GSM World Congress in Barcelona in February 14, 2005, the Financial Times printed the headline: “Vendors unveil systems for the real world; Integrated customer management and boosting revenues are the main issues for operators. ” [1]… Read More

Function cost analysis

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Function Cost Analysis (FСА) (sometimes named function value analysis (FVA)) is the a method of technical and economic research of the systems for purpose to optimize a parity entre system ‘s (as product or services ) consumer functions or properties (aussi known as value ) and expenses to achieve those functions or properties.… Read More

Enterprise relationship management

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Enterprise relationship management or ERM is a business method in relationship management beyond customer relationship management . ERM – Enterprise Relationship Management is a business strategy for value creation that is not based on cost containment, but rather on the leveraging of network-enabled processes and activities to transform the relationships between organizations and their internal and external constituencies maximize current and future opportunities.… Read More

Marketing dialogue

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Dialogue Marketing Emerged in the early 2000s as companies engaged willing Consumers in year Ongoing dialogue to create lasting relationships . [1] For example, based on data, marketers invites groups of consumers to connect with the company. The commitment process provides value to both the consumer and the company. Marketers use these opportunities as data collection points. The companies use the data to further their marketingmessages and personalize the experience for their consumers and market segments. In exchange for sharing opinions, buying patterns , product preferences , etc., consumers receive perks such as discounts, tips, andfree trialsas well as appropriate messaging from the company. [2]… Read More

Customer to customer

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Customer to customer ( C2C ) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services. [1] Other types of markets include business to business (B2B) and business to customer (B2C). [2]… Read More

Co-creation

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Co-creation is a management initiative, or form of economic strategy , which deals with different parts together (for instance, a company and a group of customers), in a mutually valued outcome. [1] Co-creation brings together the unique blend of ideas from the viewers who are not the direct users of the product.… Read More

Clienteling

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Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on their preferences, behaviors and purchases. [1] Clienteling is Intended to guide Associates to Provide Informed and more personal customer service [2] That May influences customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. [3] From the customer’s perspective, customereling “could add a layer of personal touch” [4] to the shopping experience.… Read More

Angel and demon customers

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Angel and demon is a marketing concept dividing customers into two groups. [1] Angel customers are profitable , whereas demon customers may actually cost a company. [1] Demon customers try to extract as much value as possible out of the seller. [1] Examples of demon customer buying behavior:… Read More

Customer analytics

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Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics . This information is used by businesses for direct marketing, site selection , and customer relationship management . Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics plays an important role in the prediction of customer behavior. [1]… Read More

After-sales

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After-sales is the provision of services, support and spare parts after making an initial sale. This OCCURS Often in the provision of complex machinery requires regular service qui Such As motor vehicles .… Read More

Customer acquisition management

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Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. Various marketing techniques that are believed to be effective at Customer Acquisition include customer referrals, [1] customer loyalty programs , and participating in charitable events. Customer Acquisition Management can be considered the connectivity between advertising and customer relationship management . This critical connectivity facilitates the acquisition of targeted customers in an effective fashion. [2]… Read More

Customer relationship management

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Customer Relationship Management ( CRM ) is an approach to managing a company’s interaction with current and potential customers . It uses data analysis about customers’ history with a company and to Improve business relationships with customers, SPECIFICALLY focusing is customer retention and sales growth Ultimately driving. [1]… Read More

Tobacco marketing and African Americans

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The issue of tobacco marketing and African Americans refers to the practice of customizing tobacco products and advertising techniques specifically to African American consumers. It is most commonly analyzed through mentholated cigarettes, as it represents 47% of black adult smokers and 84% of teen black smokers.… Read More

Science-to-business marketing

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Science-to-business marketing (S2B marketing) entails the marketing of research at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularized marketing specializations, Including ( B2C ) (business-to-consumer marketing) and ( B2B ) (business-to-business marketing).… Read More

Public Sector Marketing

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The meaning of marketing is construed in two different but complementary ways. In the first and MOST Widespread meaning, [1] the emphasis is on the managerial dimension, with special focus being white dedicated to the tasks That organization must Fulfill year in order to Ensure the long-term success with target groups. The second and more comprehensive meaning [2] is concerned with the function of marketing. It focuses on the notions of exchange and relationship between these two groups of individuals and their individual needs. Analogously, public sector Marketing and communication solutions for the exchange and relationship between organizations and individuals, groups of individuals, organizations or communities in connection with the demand for… Read More

Pharmaceutical Marketing and Management

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Pharmaceutical Marketing and Management is an undergraduate college degree program which began at the Philadelphia College of Pharmacy and Science . PCPS, now known as The University of the Sciences in Philadelphiais the oldest school of pharmacy in the United States and North America, founded in 1821. [1]… Read More

Health marketing

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Health marketing is a new, customer-centered, approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of various populations.It involves creating, communicating, and delivering messages for the public. prevention , health promotion and health protection. [1] Health marketing is one of the ways advancements in medicine and health-protecting services, such as insurance, are the best known. A good example is the current drive in Kenya to promote circumcision among communities that do not customarily circumcise. Medical researchersThis infection is 65% effective in preventing HIV infection among men.… Read More

Food marketing

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Food marketing brings together the food producer and the consumer through a chain of marketing activities. [1] The marketing of a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in the making of chicken noodle soup . These businesses include not only chicken and vegetable processors, but also the companies that transport the ingredients. The food marketing system is the largest direct and indirect nongovernment in the United States .… Read More

Fashion merchandising

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There is considerable confusion about the role of merchandisers, and much of this can be attributed to the fact that it is used by various industries. Merchandising in football refers to the range of goods sold by football clubs. Store managers at Zara will normally be reorganized as “re-merchandising.” In fashion retailing, the visual merchandising team has the responsibility of managing the aesthetics of store and window displays. It is a completely separate function of merchandising, and the two must not be confused.… Read More

Agricultural marketing

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Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer . It is also the planning, organizing, directing and handling of agricultural produce in such a way to satisfy the farmer, producer and the consumer. Production, growing and harvesting , grading , packing and packaging , transport, storage , agro- food processing , distribution , advertisingand dirty. Effectively, the term encompasses the entire range of supply chain operations. However, it is a key function to help these services, by providing competent and able market information.… Read More

World Trade Center, Mumbai

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The Mumbai World Trade Center at Cuffe Parade was built in 1970. It consists of two towers, the Visvesaraya Industrial Research and Development Center (MVIRDC) [4] and IDBI. [5]MRVDC was, at 156m, the tallest building in South Asia until the 2010 completion of The Imperial towers at Tardeo (252m). It was built by the Shapoorji Pallonji Group . [6]… Read More

MICA (institute)

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MICA , formerly Mudra Institute of Communications, Ahmedabad , is a management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad . [2]… Read More

India Trade Promotion Organization

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India Trade Promotion Organization (ITPO) , headquartered at Pragati Maidan , is the nodal agency of the Government of India under aegis of Ministry of Commerce and Industry (India) for promoting country’s external trade. ITPO is a Mini-Ratna Category-1 Central Public Sector Enterprise (CPSE) [8] with 100 percent shareholding of Government of India.… Read More

India Brand Equity Foundation

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India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry , Government of India . IBEF’s primary objective is to promote and create international awareness of the Indian market. Towards this objective, IBEF works closely with stakeholders across government and industry.… Read More

Competition Commission of India

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The Competition Commission of India is a statutory body of the Government of India responsible for the enforcement of the Competition Act, 2002 throughout India and to prevent activities that have an appreciable adverse effect on competition in India. It was established on 14 October 2003. It became fully functional in May 2009 with Dhanendra Kumar as its first Chairman. [3] [4]… Read More

The Competition Act, 2002

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The Competition Act, 2002 was enacted by the Parliament of India and governs Indian competition law . It replaced the archaic The Monopoly and Restrictive Trade Practices Act, 1969 . Under this legislation, the Competition Commission of India has been established to prevent activities that have an adverse effect on competition in India. [1] [2] This act extends to India except the State of Jammu and Kashmir.… Read More

Chennai Trade Center

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Chennai Trade Center is a permanent exhibition complex in Nandambakkam , Chennai , hosting multiple trade fairs and conventions round the year. India Trade Promotion Organization (ITPO) -the first trade promotion agency of the Government of India , Ministry of Commerce and Industry-outside Delhi . [1] A joint initiative of the ITPO and the Tamil Nadu Trade Promotion Organization, which holds 51 and 49 percent stakes respectively, the Trade Center was designed by CR Narayan Rao, [2]and was commissioned in January 2001, while the convention center was commissioned on November 1, 2004. The exhibition hall was built at an estimated cost of $ 23 crore and the convention center at a cost of $ 22 crore. [3] Together, these centers cover… Read More

Brand India

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Brand India is a phrase used to describe the country India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc. The market uses both a lucrative destination for investment and a lucrative market for products and services. The federal government is spearheading the campaign with considerable cooperation from the stakeholders.… Read More

Outline of marketing

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The following outline is provided as an overview of the topical guide to marketing: Marketing Main article: Marketing Marketing can be defined as the social and managerial processes by which products, services, and value are exchanged in order to fulfill individual needs or wants. These processes include, but are not limited to, advertising ,promotion , distribution , and product management .… Read More

Pricing

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Pricing is the process of making business with the market, and may be part of the business’s marketing plan . In setting prices, the business will take into account the price at qui It Could ACQUIRE the goods, the manufacturing cost , the market place, competition, market conditions, brand , and quality of product.… Read More

Product management

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Product management is an organizational lifecycle within the company dealing with the planning, forecasting, and production, or marketing of a product or all stages of the product lifecycle . Similarly, product lifecycle management (PLM) [1] integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise.… Read More

Retail

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Retail markets and shops have a very old history, dating back to antiquity. Over the centuries, retail shops have been transformed from “rough booths” to “sophisticated shopping malls” that we know today.… Read More

Marketing Services

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Marketing Services is a specialized branch of marketing . Marketing services emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.… Read More

Tiered Internet service

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Tiered service structures allow users to select from a small set of third parties at a higher rate. Such systems are frequently seen in the telecommunications field, when it comes to wireless service , digital television and cable television options, and broadband internet access. [1]… Read More

Sustainability marketing myopia

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Sustainability Marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. [1] The idea of ​​sustainability marketing myopia is rooted into myopia theory marketing , as well as green marketing myopia.… Read More

Social studies of marketing

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The social study of marketing is an interdisciplinary area of ​​social science. It combines perspectives from anthropology , economic sociology , science and technology studies , and cultural studies to study consumption . Work in the area emphasizes the social and cultural dimensions of marketing practices and focuses on technical and historical issues. It’s emergence follows similar developments in social studies of finance . But it is also seen as a response to mainstream marketing management which focuses on marketing as a series of tools and techniques devoid from social interactions (see Svennson [1])).… Read More

Social marketing

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Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary of achieving ” social good .” Traditional commercial marketing are primarily financial, although they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. To see social marketing as standard commercial marketing practices to achieve non-commercial goals is an oversimplified view .… Read More

SERVQUAL

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SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and a perception of service. SERVQUAL is built on the expectancy-disconfirmation paradigm, which is understood to be the extent to which consumers’ pre-consumption expectations are confirmed or disconfirmed by their actual perceptions of the service experience. When the SERVQUAL questionnaire was first published in 1988 by A. Parasurman, a team of academic researchers, Valarie Zeithaml and Leonard L. Berry , [1]it is a breakthrough in the measurement methods used for service quality research. The diagnostic value of the instrument is supported by the model of service of the conceptual framework for the development of the scale (ie instrument or questionnaire). The… Read More

Blueprint service

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The service blueprint is a technique originally used for service design and innovation, but has also found applications in diagnosing problems with operational efficiency. The technique was first described by G. Lynn Shostack, a bank executive, in the Harvard Business Review in 1984. [1] The service blueprint is an applied process chart which shows the service delivery process from the customer’s perspective. The service is one of the most widely used tools for service operations, service design and service positioning.… Read More

Seeding agency

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A seeding agency is a social media advertising agency qui seats branded movies on websites, messageboards and online communities That Heavily frequented by users are. Usually a country customer has seeding agency per hit.… Read More

Salience (language)

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Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as “most noticeable or important.” The concept is discussed in communication , semiotics , linguistics , sociology , psychology , and political science . It has been studied with respect to interpersonal communication , persuasion , politics , and its influence on mass media .… Read More

Relationship marketing

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Relationship marketing Was first defined as a form of marketing Developed from direct response marketing campaigns qui emphasizes customer retention and satisfaction , Rather than a focus on sales transactions. [ quote needed ]… Read More

Promotional mix

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In marketing , the promotional mix has been chosen by marketers to help a firm reach its goals. [1] [2] [3] [4] [5] It has been identified as a subset of the marketing mix . [1] It is believed that it is an optimal way of allocating budgets for the different elements within the mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the general mix vary, but typically include the following:… Read More

Promotion (marketing)

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In marketing, promotion is advertising a product or branding, generating sales, and creating brand loyalty . It’s one of the four basic elements of the market mix , which includes the oven P’s: price, product, promotion, and place. [1] Promotion is also one of five pieces in the promotional mix or promotional plan. These are personal selling , advertising , sales promotion , direct marketing , and publicity . [2] A promotional mix specifies how much to pay for each of the five factors, and how much money to budget.… Read More

Product life-cycle management (marketing)

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Product life-cycle management ( PLM ) is the succession of strategies by business management as a product goes through its life cycle . The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.… Read More

Personal selling

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Personal selling occurs when a sales representative meets a potential customer for the purpose of transacting a sale . Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing .… Read More

Performance-based advertising

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Performance-based advertising , also known as pay for performance advertising , is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media , especially the Internet , where it is possible to measure user actions resulting from advertisement.… Read More

Packaging and labeling

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Packaging is the technology of enclosing or protecting products for distribution, storage, sell, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. [1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use.… Read More

Iain Osborne

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Iain William Leonard Osborne FRSA (born 1957) is one of the world’s eminent digital marketers. Osborne was the first marketing director at Yahoo! Europe , [4] where he popularized the use of the world wide web . Later, Osborne was co-founder and managing director at chello broadband , [5] which is one of the leading broadband ISPs outside North America, creating a new vision for the transformation of the world’s digital economies. [6] Awards include Best New Media Brand, Best European ISP, Internet Superstar [2]and Ground Breaker Award – International Marketing Innovator of the year. [3] Early life and education Osborne was born in Ayr in 1957 to Matthew and Anne Osborne and grew up in Ayrshire on the west coast of Scotland . He Attended Belmont Academy before going on to… Read More

Networks in marketing

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Networks are crucial parts of any action taken in a marketplace . [1] Peter Drucker [2] also described the future economy as one of a society of networks. Companies in these networks stand to gain a lot. [3] [4] There are a number of different networks, which have distinct relevance to customers, [4] and marketing initiatives. A network in marketing can be either strategically (eg Business networking ) or completely randomly (eg Referral economy ). Marketing channels and business networks-have-been Referred to, by Achrol & Kotler [3] as: “Interdependent systems of organizations and relations which are involved in the production of and production of marketing services in the supply of products and services. Achrol & Kotler [3] stated that these networks are not accepted… Read More

Microtargeting

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Microtargeting is the use by political party and election campaigns of direct marketing datamining That Involve Technical predictive market segmentation (aka cluster analysis ). It is used by United States Republican and Democraticpolitical party and candidate to track individual voters and Identify potential supporters. The term “microtargeting” was coined in 2002 by political consultant Alexander P. Gage [1] [2] . They then use various means of communication-direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.-to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them over to the polls on election day. Microtargeting’s tactics rely on transmitting a tailored message to a subgroup of the electorate on the basis of only… Read More

Master of Science in Marketing

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The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management- and-above marketing positions. The specific field of marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management , [1] digital marketing , [2] integrated marketing communication, [3] marketing analytics and research , marketing strategy , pricing strategy and many others. The key difference entre les MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of races in the marketing degree. Typically the MBA degree can have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting , finance , business strategy, marketing, organizational… Read More

Mass-market theory

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The mass-market theory , Otherwise Known As the ‘ trickle across’ , is a social fashion behavioral marketing strategy Established by Robinson in 1958 and King in 1963. [1] Mass market is defined as, “a market coverage strategy in a qui firm decide to ignore market segment differences and appeal to the entire market. [2] The mechanism focuses on the fashion innovators found within each of the social groupings and the influences in response to the couture enthusiasts that innovate as part of their stylish appearance. In contrast to the trickle-down effect of fashion innovation , this theory states that fashion trickles across different social groups as opposed to upper to lower classes. [3] Fashion innovation is not just confined to the class… Read More

Mass marketing

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Mass marketing has est qui market strategy in a firm Decides to ignore market segment differences and appeal the whole market with one offer or one strategy, [1] qui supports the idea of broadcasting a Post That will reach the Largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest possible audience, exposure to the product is maximized, and in this theory would directly correlate with a product of the product. Mass marketing is the opposite of niche marketing , as it focuses on high sales and low prices and aims… Read More

Maslansky + Partners

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maslansky + partners (m + p) is a communications consultancy based in New York, NY. [1] The firm focuses on the effective use of language and frequently takes part in mainstream media panels on communication. Their work to reframe conversations through lexicon development and testing has-been prominently used by non-profits dans le disabilities community, [2] the Republican Party (United States) in the political sphere, [3] and by multiple nonpartisan organisms and corporations (most notably in working to simplify the lexicon of the financial industry). [4] [5] Firm CEO, Michael Maslansky, and firm partner, Lee Carter, are frequent commentators for Forbes, [6] CNN, [7] FOX News, [8] Current TV, [9] Entrepreneur, [10] and others. History m + p was founded by Frank Luntz and Michael… Read More

Marketing science

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Marketing science is a field That approaches marketing – the understanding of customer needs, and the development of approaches qui by They Might Be Fulfilled – Predominantly through scientific methods , and tools Rather than through technical common with research in the arts or in humanities . The field of marketing science, in the pursuit of “truths” in marketing, is related to, but more general than marketing research , which is oriented toward a specific product, service or campaign. Before marketing science has been formally labeled, its activity appears as a management science within the marketing framework. [1] The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing… Read More

Marketing operations

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The marketing operations (MO) function has emerged from the need for a more transparent, efficient, and accountable view of marketing. [ Citation needed ] Its growth INITIALLY Was driven by the proliferation of technology and marketing Increased pressure from the C-suite to Prove the value of marketing and contribuer to the back. [ citation needed ] The purpose of marketing operations is to increase marketing efficiency and organizational agility. Agile Marketing organizations are able to adapt their marketing efforts, quickly and successfully, in response to changing customer behavior, market conditions and business management to the benefit of market share or customer value. Scope The scope of responsibilities varies across Marketing Operations teams and so, therefore, does… Read More

Market environment

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The business environment is a marketing term and Refers to factors and strengths That has affected firm’s Ability to Build and Maintain successful customer relationships . The three levels of the environment are: Micro (external) environment – small forces within the company that affect its ability to serve its customers. Internal environment – can be controlled, however, it can not influence an external environment. Macro (external) environment – larger societal forces that affect the microenvironment. [1] Micro-environment Company aspect of micro-environment refers to the internal environment of the company. This includes all Departmentalization departments such as management, finance, research and development, purchasing, business operations and accounting. Each of these departments… Read More

marketing

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Marketing is the study and management of exchange relationships . [1] [2] The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, customers, partners, and society at large.” [3] Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the first components of Business Management – the other being Innovation. [4] Definition Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, customers, partners,… Read More

Myopia marketing

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Marketing Myopia is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt . [1] This paper was first published in 1960 in the Harvard Business Review , a journal of which he was an editor. Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products . Fundamental idea The Myopic Cultures, Levitt postulated, would pave the way for a business to fail, due to the short-sighted mindset and the illusion that a firm is so-called ‘growth industry’. This belief leads to a complacency and a loss of sight of what customers want.… Read More

Marketing management

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Marketing management is the organizational discipline qui Focuses on the practical implementation of marketing guidance, technical and methods inside companies and organisms and on the management of a firm’s marketing resources and activities. Structure Marketing management employs tools from economics and competitive strategy to analyze the industry in which the firm operates. These include Porter’s five forces , strategic analysis of strategic groups of competitors, value chain analysis and others. [1] Depending on the industry, the regulatory context may also be important to consider in detail. In competitor analysis , marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis . Marketing managers will examine each competitor’s cost structure, sources of profits, resources and competencies, competitive positioning and product… Read More

Marketing ethics

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Marketing ethics is an area of ​​business ethics which deals with the moral principles behind the operation and regulation of marketing . Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics . Fundamental issues in the ethics of marketing Frameworks of analysis for marketing Possible frameworks Value- oriented framework, which deals with ethical issues (eg honesty , autonomy , privacy , transparency ). An example of such an approach is the AMA Statement of Ethics . [1] Stakeholder-oriented framework, dealing with consumers and consumers (eg consumers, competitors, society as a whole). Process-oriented framework, eg research, price, promotion, placement. None of these frameworks allows, by itself, a convenient and comprehensive categorization of the wide variety of issues in marketing ethics… Read More

Marketing engineering

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Marketing engineering is currently being developed as an effective approach to marketing and decision making and implementation of technology-enabled decision-making. [1] History The term marketing engineering can be traced back to Lilien et al. in “The Age of Marketing Engineering” published in 1998; [2] in this article the authors define marketing and the use of computer models for making marketingdecisions. Marketing managers typically use “conceptual marketing”, that is they develop a mental modelof the decision based on past experience, intuition and reasoning. That approach Has Its limitations though: experience is one to every individual, there is no objective way of choosing the best entre of Judgments in multiple Individuals Such a position and furthermore judgment Can Be… Read More

Marketing Communications

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Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal selling , direct marketing , sponsorship, communication, promotion and public relations. [1] They are made up of the marketing mix which is made up of the 4P’s: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P’s: Price, Promotion, Place, Product, People, Physical Evidence Process, for a service based business. [2] Background Marketing communications falls into various categories of marketing to the public, from advertising, promotions, sales, branding and online promotion. It is… Read More

Marketing activation

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Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase comes Typically partner after the Planning Phase During qui managers Their marketing plan activities and is Followed by a feedback stage in qui results are Evaluated with marketing analytics . Depending on the business objective, two types of marketing can be used as part of a marketing strategy. Brand activation, sometimes called brand engagement which focuses on building a relationship between the brand and the customer. Activation based on direct-response marketing will focus on generating immediate sales transactions. Planning the activation Before executing its marketing activities, “By focusing on some influents only, activation can become… Read More

Macromarketing

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Macromarketing addresses big / important issues at the nexus of marketing and society . The main scholarly for macromarketing research is the Journal of Macromarketing. [1] In a more interconnected world of markets, marketers, and their stakeholders, they are both important and effective, and both are positive and unintended deleterious effects. Macromarketing therefore includes an optimistic perspective; to improve the marketing processes and systems, to the benefit of the largest number of stakeholders , the world over. The following text borrows heavily from Shultz (2007a, 2007b). History of term The definition of macromarketing can vary from one source to another, but is typically differentiated by its focus on aggregations and systems, and the way in… Read More

Outsource marketing

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Outsourcing has been a growing area for business. It is primarily associated with ‘support functions’ such as IT, HR or Accounting. Marketing outsourcing, whilst common in the US, has not yet been embraced by British industry, but the economic downturn means that many businesses may well look to this form of cost reduction.[1] Outsource marketing is the art of handing over the entire marketing demands of a company to a third party. This offers three distinct benefits: Firstly companies can access higher quality talent that they might ordinarily be able to attract into an in-house department. Secondly, outsourcing negates the need for an in-house team, thus reducing overhead – clients can literally… Read More

Line (comics)

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A line is a concept in western comic books which denotes a specific couple of publications by a publisher. Sometimes Taking place in a separate continuity or more lose continuity (Such As Vertigo by DC Comics ) or exploring a kind of subject matter and genre qui gold the publisher does not want to Involve In Their hand deductible or so called “universe”. [1] Often lines which explores more “realistic” or “dark” subject matters are published under these subprints (such as Ultimate Marvel or MAX by Marvel Comics) to distinguish it from their main superhero lines. Sometimes a line can be published under an imprint (such as The Punisher MAX line which is not in the most Marvel Max titles). A… Read More

Journal of Marketing Education

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The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education . The editor-in-chief is Donald R. Bacon ( Boise State University ). It was established in 1979 and is currently published by SAGE Publications . Abstracting and indexing The journal is abstracted and indexed in: ABI / INFORM Business Source Complete Scopus SocINDEX ZETOC

User: Jone Rohne Nester / sandbox

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Niche Hunt , also known as NicheHunt , is a digital news magazine covering scientific marketing research, media communication and digital retail industry. Founded in 2016, digital magazine aims to inform readers about compelling research from universities, think tanks, and other thought leaders in the fields of marketing, online retail and consumer behavior. Niche Hunt’s popularity as a general marketing researcher for the public has grown in recent years, leading to multiple references in the New York University Stern School of Business faculty news [1] [2] and Google News aggregator [3] , provided and operated by Google . References Jump up^ “Faculty News, Daria Dzyabura, Niche Hunt – NYU Stern” . www.stern.nyu.edu . New York University Stern School of Business . Retrieved 18 August 2017 .… Read More

History of marketing

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The study of the history of marketing , as a discipline, is useful because it helps to define the subject of change. [1] The practice of marketing has been widely known, but the term “marketing” is used to describe and describe the business of selling and selling products in the United States. [2] The study of the history of marketing as an academic field emerged in the early twentieth century. [3] Marketers tend to distinguish between the history of marketing practice and the history of marketing thought: (a) the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how these practices have… Read More

Halo (marketing)

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The word halo (as used in Marketing ), a primary description of a spillover effect. This product can be used in the future. Benefits to other products Marketing activity can radiate benefits to a brand that is directly targeted. It may not be intentional. Coca-Cola is an example of a company that is extremely adept at using this benefit. Since then, it has been possible to do so (for example, Cherry Coke in 1985, Vanilla Coke in 2003, and Coke with Lime in 2005). Coca-Cola as a brand remains innovative and relevant. Halo for specific product attribute With its full range of detergents and fabric softeners, Robijn also has… Read More

Free lunch

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A free lunch is a dirty That enticement offers a meal at no cost in order to Attract customers and Increase revenues from other offerings. It was a tradition once common in saloons in many places in the United States, with the sentence Appearing in US literature from about 1870 to the 1920s. These establishments include a “free” lunch, varying from easy to quite elaborate, with the purchase of at least one drink. These free lunches were typically worth more than the price of a single drink. [1] The saloon-keeper relies on the expectation that they would buy patronage for other times of day. Free food or drink is Sometimes Supplied in contemporary times, Often… Read More

Editorial calendar

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An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication across different media, for example, newspaper , magazine , blog , email newsletters, and social media outlets. Publishers also extract some of their editorial calendar data and make the data publicly available to attract advertisers. Public relations professionals also use these abbreviated editorial calendars to try to place stories for their clients. However, the primary purpose of editorial calendars is to control the publication of content. Traditional print publishers have used editorial calendars in some forms for the publication of books, magazines, and newspapers. The internet has dramatically increased the number of publishers who also need to Editorial calendars… Read More

Discoverability

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Discoverability is the degree to which of something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and marketing, since something (eg, website, product, service, etc.) can not be used not understand what it can be used for. Metadata , or “information about information,” such as a book’s title, a product’s description, or a website’s keywords, affects how discoverable something is on a database or online. In the 2010s, adding metadata to a product that is… Read More

demarketing

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Demarketing may be considered “unselling” or “reverse marketing”, which includes general and selective demarketing. [1] Although the concept of demarketing lacks a prime theoretical definition, it refers to an attempt to reclaim the status quo or to reduce it. Since the initial interests of the market have been established, different viewpoints have been offered to the firm should pursue demarketing. [2] Definitions of Demarketing While there are many definitions of demarketing-the common thread is the intent to decrease demand. Businessdictionary.com defines the market as: Efforts aimed at discouraging (not destroying) the demand for a product which (1) can not supply in large-enough quantities, or… Read More

Demand vacuum

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Demand vacuum in economics and marketing is the effect created by the consumer demand on the supply chain. The term refers to an analogy of consumer demand for a product or service that creates a “vacuum” at the end of the supply chain which “pulls” the product through the chain of supply. The marketing strategy of a strategy to reduce demand for a vacuum through advertising and promotion to the consumer. This is to be compared with a push to push the product through the supply chain and to promote it. [1] Local shortages A vacuum can cause has asked local shortage of a product When local demand is far exceeded by demand in export markets. The… Read More

Demand generation

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Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple marketing areas are associated with a structured sales process. [2] There are multiple components of a process that vary depending on the size and complexity of a product. These components include, among other things: building awareness, positioning relevance, supporting validation, and mitigating customer evaluation. Building awareness The demand generation function resides with the marketing organization. Demand Generation is a holistic approach to marketing and sales cohesion within the company. Building awareness is a vital… Read More

Consumer value

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Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values ​​include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a framework for analysis and research. Psychology Press, 1999. Jump up^ Sánchez-Fernández, Raquel, Mr. Angeles Iniesta-Bonillo, and Morris B. Holbrook. “The conceptualization and measurement of consumer value in services.” International Journal of Market Research 51, no. 1 (2009): 93-113. Jump up^ Holbrook, Morris B. “Special session summary customer value A framework for analysis and research.” NA Advances in Consumer Research Volume 23 (1996). Jump up^ Thompson, Craig J., and Maura Troester. “Consumer value systems in the age of postmodern fragmentation:… Read More

Category killer

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A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez, Jose B (October 10, 2011). “Retailing Revolution: Category Killers on the Brink” . Working Knowledge . Harvard Business School . Retrieved 16 November 2016 .

Category design

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Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in academia as a business and market strategy , [1] [2] it is Explicitly Deployed by disruptive innovation companies like Uber , Airbnb and other start-up brands. [3] [4] [5] Business magazines such as Harvard Business Review and Inc. have published articles on the value of category design. [6] [7] [8] Marc Benioffis an aficionado. [9] History Category design is discovering and defining a category problem, A clear story (called a point-of-view ) that explains and sells the category idea, defining a category blueprint, driving the category strategy across a company’s stakeholders (mobilization), shaping customers’ thinking (lightning strikes). [10] The concepts of biases as… Read More

Brochure

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A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of the public of the benefits. Brochures are distributed inside newspapers, and are distributed in high traffic locations. They can be considered as gray literature . They are usually present near tourist attractions. [1] Varieties 1: letter / C tri-fold, 2: gate tri-fold, 3: roll / double gate fold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold Brochures are now available in electronic format and are called e-brochures . They have the benefit of… Read More

Attack marketing

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Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising , public relations and promotional eventmarketing agencies to promote worldwide brands and events. Attack marketing can be tailored to fit all budgets, small and large. History Attack marketing was traditionally used by companies looking for cheaper forms of advertising . As the marketing industry has evolved, it has become more difficult. The innovation of non-traditional… Read More

Asymmetric competition

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Assymetric competition refers to forms of business competition where they are considered competitors in some markets or contexts but not in others. [1] In such cases, they can choose to allocate competitive resources and marketing actions among their competitors out of proportion to their market share . [2] [3] [4] [5] Asymmetric competition can be visualized using such techniques as multidimensional scaling and perceptual mapping . Forms of assymetric competition Firm A may compete with B in some markets but not others. Firm A competes with B over certain attributes (such as reliability and design ) but not over others (price). Firm A considers B a competitor B does not consider A to be a competitor. Firm does not consider to… Read More

Marketing and artificial intelligence

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Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behavior in terms of computational processes” [1] through performing the tasks of decision making, problem solving and learning. [2] Unlike other fields associated with intelligence, intelligent intelligence processes and intelligent intelligence processes. [3] Artificial intelligence is impacting on a variety of subfields and wider society. However, literature regarding its application to the field of marketing appears to be scarce.… Read More