Marketing

Iain Osborne

Iain William Leonard Osborne FRSA (born 1957) is one of the world’s eminent digital marketers. Osborne was the first marketing director at Yahoo! Europe , [4] where he popularized the use of the world wide web . Later, Osborne was co-founder and managing director at chello… Read More

Marketing

Microtargeting

Microtargeting is the use by political party and election campaigns of direct marketing datamining That Involve Technical predictive market segmentation (aka cluster analysis ). It is used by United States Republican and Democraticpolitical party and candidate to track individual voters and Identify potential supporters. The term “microtargeting” was… Read More

Marketing

Mass-market theory

The mass-market theory , Otherwise Known As the ‘ trickle across’ , is a social fashion behavioral marketing strategy Established by Robinson in 1958 and King in 1963. [1] Mass market is defined as, “a market coverage strategy in a qui… Read More

Marketing

Market environment

The business environment is a marketing term and Refers to factors and strengths That has affected firm’s Ability to Build and Maintain successful customer relationships . The three levels of the environment are: Micro (external) environment –… Read More

Marketing

marketing

Marketing is the study and management of exchange relationships . [1] [2] The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, customers, partners,… Read More

Marketing

Marketing management

Marketing management is the organizational discipline qui Focuses on the practical implementation of marketing guidance, technical and methods inside companies and organisms and on the management of a firm’s marketing resources and activities. Structure Marketing… Read More

Marketing

Marketing ethics

Marketing ethics is an area of ​​business ethics which deals with the moral principles behind the operation and regulation of marketing . Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics . Fundamental issues in the… Read More

Marketing

Marketing Communications

Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More

Marketing

Macromarketing

Macromarketing addresses big / important issues at the nexus of marketing and society . The main scholarly for macromarketing research is the Journal of Macromarketing. [1] In a more interconnected world of markets, marketers, and their stakeholders, they are both… Read More

Marketing

Outsource marketing

Outsourcing has been a growing area for business. It is primarily associated with ‘support functions’ such as IT, HR or Accounting. Marketing outsourcing, whilst common in the US, has not yet been embraced by British industry, but the economic… Read More