Author: Eduard

Marketing Services is a specialized branch of marketing . Marketing services emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with… Read More

An unfair competitive advantage , sometimes Referred to as an exclusive competitive advantage , Provides a degree of certainty for Eliminating competition .… Read More

Tiered service structures allow users to select from a small set of third parties at a higher rate. Such systems are frequently seen in the telecommunications field, when it comes to wireless service , digital television… Read More

Sustainability Marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. [1] The… Read More

Socially responsible marketing is a marketing philosophy that a company should take into consideration; “What is the best interest of society in the present and long term?” [1]… Read More

The social study of marketing is an interdisciplinary area of ​​social science. It combines perspectives from anthropology , economic sociology , science and technology studies , and cultural studies to study consumption . Work in the area emphasizes the social and cultural… Read More

Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary of achieving ” social good .” Traditional commercial marketing are primarily financial, although they can have positive social… Read More

SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and a perception of service. SERVQUAL is built on the expectancy-disconfirmation paradigm, which is understood to be the extent to which… Read More

The service blueprint is a technique originally used for service design and innovation, but has also found applications in diagnosing problems with operational efficiency. The technique was first described by G. Lynn Shostack,… Read More

A seeding agency is a social media advertising agency qui seats branded movies on websites, messageboards and online communities That Heavily frequented by users are. Usually a country customer has seeding agency per hit.… Read More

Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as “most noticeable or important.” The concept is discussed in communication , semiotics , linguistics , sociology , psychology , and political science . It has been studied with respect to interpersonal communication , persuasion , politics , and… Read More

Relationship marketing Was first defined as a form of marketing Developed from direct response marketing campaigns qui emphasizes customer retention and satisfaction , Rather than a focus on sales transactions. [ quote needed ]… Read More

In marketing , the promotional mix has been chosen by marketers to help a firm reach its goals. [1] [2] [3] [4] [5] It has been identified as a subset of the marketing mix . [1] It is believed that it is an optimal… Read More

In marketing, promotion is advertising a product or branding, generating sales, and creating brand loyalty . It’s one of the four basic elements of the market mix , which includes the oven P’s: price, product, promotion, and… Read More

Product life-cycle management ( PLM ) is the succession of strategies by business management as a product goes through its life cycle . The conditions in which a product is sold (advertising, saturation) changes over time… Read More

Personal selling occurs when a sales representative meets a potential customer for the purpose of transacting a sale . Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales… Read More

Performance-based advertising , also known as pay for performance advertising , is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread… Read More

Packaging is the technology of enclosing or protecting products for distribution, storage, sell, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a… Read More

Iain William Leonard Osborne FRSA (born 1957) is one of the world’s eminent digital marketers. Osborne was the first marketing director at Yahoo! Europe , [4] where he popularized the use of the world wide web . Later, Osborne was co-founder and managing director at chello… Read More

Networks are crucial parts of any action taken in a marketplace . [1] Peter Drucker [2] also described the future economy as one of a society of networks. Companies in these networks stand to gain a lot. [3] [4] There are… Read More

Microtargeting is the use by political party and election campaigns of direct marketing datamining That Involve Technical predictive market segmentation (aka cluster analysis ). It is used by United States Republican and Democraticpolitical party and candidate to track individual voters and Identify potential supporters. The term “microtargeting” was… Read More

The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management- and-above marketing positions. The specific field of marketing will depend on the student, their program, and… Read More

The mass-market theory , Otherwise Known As the ‘ trickle across’ , is a social fashion behavioral marketing strategy Established by Robinson in 1958 and King in 1963. [1] Mass market is defined as, “a market coverage strategy in a qui… Read More

Mass marketing has est qui market strategy in a firm Decides to ignore market segment differences and appeal the whole market with one offer or one strategy, [1] qui supports the idea of… Read More