Author: Wilhelm L.

Product life-cycle management ( PLM ) is the succession of strategies by business management as a product goes through its life cycle . The conditions in which a product is sold (advertising, saturation) changes over time… Read More

Personal selling occurs when a sales representative meets a potential customer for the purpose of transacting a sale . Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales… Read More

Performance-based advertising , also known as pay for performance advertising , is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread… Read More

Packaging is the technology of enclosing or protecting products for distribution, storage, sell, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a… Read More

Iain William Leonard Osborne FRSA (born 1957) is one of the world’s eminent digital marketers. Osborne was the first marketing director at Yahoo! Europe , [4] where he popularized the use of the world wide web . Later, Osborne was co-founder and managing director at chello… Read More

Networks are crucial parts of any action taken in a marketplace . [1] Peter Drucker [2] also described the future economy as one of a society of networks. Companies in these networks stand to gain a lot. [3] [4] There are… Read More

Microtargeting is the use by political party and election campaigns of direct marketing datamining That Involve Technical predictive market segmentation (aka cluster analysis ). It is used by United States Republican and Democraticpolitical party and candidate to track individual voters and Identify potential supporters. The term “microtargeting” was… Read More

The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management- and-above marketing positions. The specific field of marketing will depend on the student, their program, and… Read More

The mass-market theory , Otherwise Known As the ‘ trickle across’ , is a social fashion behavioral marketing strategy Established by Robinson in 1958 and King in 1963. [1] Mass market is defined as, “a market coverage strategy in a qui… Read More

Mass marketing has est qui market strategy in a firm Decides to ignore market segment differences and appeal the whole market with one offer or one strategy, [1] qui supports the idea of… Read More

maslansky + partners (m + p) is a communications consultancy based in New York, NY. [1] The firm focuses on the effective use of language and frequently takes part in mainstream media panels… Read More

Marketing science is a field That approaches marketing – the understanding of customer needs, and the development of approaches qui by They Might Be Fulfilled – Predominantly through scientific methods , and tools Rather… Read More

The marketing operations (MO) function has emerged from the need for a more transparent, efficient, and accountable view of marketing. [ Citation needed ] Its growth INITIALLY Was driven by the proliferation of technology and marketing… Read More

The business environment is a marketing term and Refers to factors and strengths That has affected firm’s Ability to Build and Maintain successful customer relationships . The three levels of the environment are: Micro (external) environment –… Read More

Marketing is the study and management of exchange relationships . [1] [2] The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, customers, partners,… Read More

Marketing Myopia is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt . [1] This paper was first published in 1960 in the Harvard Business Review , a journal of which… Read More

Marketing management is the organizational discipline qui Focuses on the practical implementation of marketing guidance, technical and methods inside companies and organisms and on the management of a firm’s marketing resources and activities. Structure Marketing… Read More

Marketing ethics is an area of ​​business ethics which deals with the moral principles behind the operation and regulation of marketing . Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics . Fundamental issues in the… Read More

Marketing engineering is currently being developed as an effective approach to marketing and decision making and implementation of technology-enabled decision-making. [1] History The term marketing engineering can be traced back to Lilien et al. in… Read More

Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase comes Typically partner after the Planning Phase During qui managers Their marketing plan activities and is Followed by… Read More

Macromarketing addresses big / important issues at the nexus of marketing and society . The main scholarly for macromarketing research is the Journal of Macromarketing. [1] In a more interconnected world of markets, marketers, and their stakeholders, they are both… Read More

Outsourcing has been a growing area for business. It is primarily associated with ‘support functions’ such as IT, HR or Accounting. Marketing outsourcing, whilst common in the US, has not yet been embraced by British industry, but the economic… Read More

A line is a concept in western comic books which denotes a specific couple of publications by a publisher. Sometimes Taking place in a separate continuity or more lose continuity (Such As Vertigo by DC Comics )… Read More