Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics . This information is used by businesses for direct marketing, site selection , and customer relationship management . Marketing provides services… Read More
Author: Eduard
After-sales
After-sales is the provision of services, support and spare parts after making an initial sale. This OCCURS Often in the provision of complex machinery requires regular service qui Such As motor vehicles .… Read More
Customer acquisition management
Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. Various marketing techniques that are believed to be effective at Customer… Read More
Customer relationship management
Customer Relationship Management ( CRM ) is an approach to managing a company’s interaction with current and potential customers . It uses data analysis about customers’ history with a company and to Improve business relationships with customers, SPECIFICALLY… Read More
Tobacco marketing and African Americans
The issue of tobacco marketing and African Americans refers to the practice of customizing tobacco products and advertising techniques specifically to African American consumers. It is most commonly analyzed through mentholated cigarettes, as it… Read More
Science-to-business marketing
Science-to-business marketing (S2B marketing) entails the marketing of research at research institutions, particularly universities, to industry or other interested parties. The acronym S2B follows a series of marketing acronyms used to shorten and popularized… Read More
Public Sector Marketing
The meaning of marketing is construed in two different but complementary ways. In the first and MOST Widespread meaning, [1] the emphasis is on the managerial dimension, with special focus being white dedicated to the… Read More
Pharmaceutical Marketing and Management
Pharmaceutical Marketing and Management is an undergraduate college degree program which began at the Philadelphia College of Pharmacy and Science . PCPS, now known as The University of the Sciences in Philadelphiais the oldest school… Read More
Health marketing
Health marketing is a new, customer-centered, approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of various populations.It involves creating, communicating,… Read More
Food marketing
Food marketing brings together the food producer and the consumer through a chain of marketing activities. [1] The marketing of a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved… Read More
Fashion merchandising
There is considerable confusion about the role of merchandisers, and much of this can be attributed to the fact that it is used by various industries. Merchandising in football refers to… Read More
Agricultural marketing
Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer . It is also the planning, organizing, directing and handling of agricultural produce in such a way to… Read More
World Trade Center, Mumbai
The Mumbai World Trade Center at Cuffe Parade was built in 1970. It consists of two towers, the Visvesaraya Industrial Research and Development Center (MVIRDC) [4] and IDBI. [5]MRVDC was, at 156m, the tallest building in South Asia until… Read More
MICA (institute)
MICA , formerly Mudra Institute of Communications, Ahmedabad , is a management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian… Read More
India Trade Promotion Organization
India Trade Promotion Organization (ITPO) , headquartered at Pragati Maidan , is the nodal agency of the Government of India under aegis of Ministry of Commerce and Industry (India) for promoting country’s external trade. ITPO is a Mini-Ratna… Read More
India Brand Equity Foundation
India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry , Government of India . IBEF’s primary objective is to promote and create international awareness of the… Read More
Competition Commission of India
The Competition Commission of India is a statutory body of the Government of India responsible for the enforcement of the Competition Act, 2002 throughout India and to prevent activities that have an appreciable adverse effect… Read More
The Competition Act, 2002
The Competition Act, 2002 was enacted by the Parliament of India and governs Indian competition law . It replaced the archaic The Monopoly and Restrictive Trade Practices Act, 1969 . Under this legislation, the Competition Commission of India has been established to prevent… Read More
Chennai Trade Center
Chennai Trade Center is a permanent exhibition complex in Nandambakkam , Chennai , hosting multiple trade fairs and conventions round the year. India Trade Promotion Organization (ITPO) -the first trade promotion agency of the Government of India , Ministry of… Read More
Brand India
Brand India is a phrase used to describe the country India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the… Read More
Outline of marketing
The following outline is provided as an overview of the topical guide to marketing: Marketing Main article: Marketing Marketing can be defined as the social and managerial processes by which products, services, and value… Read More
Product management
Product management is an organizational lifecycle within the company dealing with the planning, forecasting, and production, or marketing of a product or all stages of the product lifecycle . Similarly, product lifecycle management (PLM) [1] integrates… Read More