Author: Wilhelm L.

Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific… Read More

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to Promote a product or services for marketing practical purposes. The method of communication can be any addressable medium,… Read More

Visual marketing is the discipline studying the relationship between an object and the context . Representing a disciplinary link entre economy , visual perception laws and cognitive psychology , [1] the subject Mainly Applies to businesses Such As fashion and design .… Read More

Umbrella marketing refers to the use of umbrellas in marketing campaigns, a phenomenon in China . Forms The first high-profile box of umbrella marketing can be found in the 2017 Chinese Father’s Day where Jingdong Mall used a 2015… Read More

A secret brand is any design or manufacturing company that does not advertise or overtly label its products. [1] The products are considered for exclusive customerele.… Read More

Revenue Technology Solutions began a division of Control Data Corporation . It has Developed yield management system for Republic Airlines was mainframe in 1982. Revenue Technology Services Corporation Was spun off as an independent company through a purchase… Read More

Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people… Read More

A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference… Read More

Personalization , broadly known as a customization , consisting of tailoring to a product or a product to accommodate specific individuals, sometimes linked to groups or segments of individuals. A wide variety of organisms… Read More

Movement marketing , or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog , the world’s first Cultural Movement agency, invented the movement marketing model in… Read More

Inbound marketing is a technique for drawing customers to products and services via content marketing , social media marketing, search engine optimization and branding. [1] [2]… Read More

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing… Read More

Green marketing products are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, and sustainable advertising. Yet defining green marketing is a simple task… Read More

Global marketing is ” marketing on a global scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” [1] [2]… Read More

Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including sampling, data collection,… Read More

Evangelism marketing is an advanced form of word-of-mouth marketing in which companies believe that they strongly believe in a particular product or service that they freely try to convince others to buy and… Read More

Ethical marketing refers to the application of marketing ethics in the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing… Read More

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications ) as a way to connect with the different individuals in the market. As society has grown up,… Read More

Direct marketing is a form of advertising Where organisms communicate directly to customers through a variety of media Including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and Targeted television, newspaper… Read More

Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]… Read More