Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More
Author: Eduard
Marketing information system
A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance… Read More
Meta marketing
Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More
E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which… Read More
Integrated marketing communications
Integrated marketing communications ( IMC ) is the use of marketing strategies to optimize the communication of a company’s brands. [1] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined… Read More
Clear Craze
The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play… Read More
Understanding the Importance of Brand Awareness
Brand awareness can be described as the extent to which consumers are familiar with a brand. It is the ability of consumers to recall a brand or its products hence… Read More
Shopper marketing
Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers… Read More
Seeding trial
A seeding trial or marketing is a form of marketing, conducted in the name of research, designed to target customers. In the marketing research field, the marketing process is divided into two groups, one of… Read More
Marketing Communications
Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More
Multi-level marketing
Multi-level marketing ( MLM ) also called pyramid selling , [1] [2] network marketing , [2] [3] and referral marketing , [4] is a controversial marketing strategy for the sale of products and services. revenue of the MLM company is derived from a non-salaried workforce (also called participants , and variously known as “salespeople”,… Read More
Customer lifetime value
1In marketing , customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV ) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can be varied according to sophistication… Read More
Switching barriers
Switching barriers or switching costs are terms used in microeconomics , strategic management , and marketing to describe Any impediment to a customer ‘s changing of suppliers ( customer switching ).… Read More
Distribution (business)
Distribution (or place ) is one of the four elements of the marketing mix . Distribution is the process of making a product or service for it. This can be done directly by the producer or service provider, or by using indirect channels with distributors or intermediaries . The other three elements of the marketing mix are product , pricing , and promotion . Read More
Scenario planning
Scenario planning , also called scenario thinking or scenario analysis , is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used… Read More
Pyramid scheme
A pyramid scheme (Commonly Known As pyramid scams ) is a business model That recruits members through promised payments of gold for services Enrolling others into the scheme, Rather than Supplying investments dirty gold of products or services . As recruiting… Read More
Proximity marketing
Proximity marketing is the localized wireless distribution of advertising with a particular place. Transmissions can be received by persons in the location of the person who wishes to receive them. Distribution may be via… Read More
Razor and blades model
The razor and blades business model [1] is a business model is a low price (or given away for free) in order to increase sales of a complementary good , such as consumablesupplies. For example, inkjet printers require ink cartridges, and… Read More
Sustainable market orientation
Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organization. However, these organizations have widened their focus to include more roles, functions, and emphasis on the macro environment. [1] Firms have been concerned… Read More
Societal marketing
The social marketing is a marketing concept that the company wants to make the decisions of the consumers, the company’s requirements, and the society’s long-term interests. The social marketing concept holds que la organization’s… Read More
Out-of-home advertising
Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More
Moment of truth (marketing)
Moment of the truth (MOT) in marketing, is the time when a customer / user has a brand, product or service to change the product or service. In 2005 AG Lafley Chairman, President &… Read More
Next-best-action marketing
Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific… Read More
Database marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to Promote a product or services for marketing practical purposes. The method of communication can be any addressable medium,… Read More