Author: Wilhelm L.

Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that… Read More

Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More

Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More

Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which… Read More

The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play… Read More

Brand awareness refers to the extent to which we are able to recall or recognize a brand . [1] Brand awareness is a key factor in consumer behavior , advertising management , brand managementand strategy development. The consumer’s ability to recognize or recall is central… Read More

Switching barriers or switching costs are terms used in microeconomics , strategic management , and marketing to describe Any impediment to a customer ‘s changing of suppliers ( customer switching ).… Read More

Distribution (or place ) is one of the four elements of the marketing mix . Distribution is the process of making a product or service for it. This can be done directly by the producer or service provider, or by using indirect channels with distributors or intermediaries . The other three elements of the marketing mix are product , pricing , and promotion . Read More

Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organization. However, these organizations have widened their focus to include more roles, functions, and emphasis on the macro environment. [1] Firms have been concerned… Read More

The social marketing is a marketing concept that the company wants to make the decisions of the consumers, the company’s requirements, and the society’s long-term interests. The social marketing concept holds que la organization’s… Read More