The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More
Author: Anjana V
Telemarketing – The Ultimate Guide
Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More
Marketing Audit – Everything You Need to Know About
If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit? This is… Read More