Customer attraction and, subsequently, customer retention are two factors that every business must consider to maintain a healthy and long-lasting relationship with its customers. In today’s climate, marketers apply numerous… Read More
Author: Anjana V
How Food Marketing Effects the Public
Food marketing can be defined as marketing that advertises and promotes a specific food or food product under a brand name. Food marketing plays a major role in the public’s… Read More
The Importance of Integrated Marketing Communication
Creating and implementing an effective marketing strategy for your company is a vital step towards growth. Smaller companies are usually restricted to fewer channels of communication which means the message… Read More
What is Customerization?
There are many companies across a range of different industries, each trying to make its unique selling point to attract customers. Given that they are in the right industry for… Read More
What is Clienteling, and How is it Used in Retail?
Establishing a good relationship with the client pays off for a company in the long run. The best marketing that a business can get is through word of mouth, which… Read More
What is Co-Creation in Marketing
The consumers of a business are its most important asset. The feedback a company gets directly from customers who use its products is invaluable information that goes a long way… Read More
Sociology in Marketing
Interested in learning the benefits of sociology in marketing? Continue reading this post. Sociology is the study of human social behaviour. It focuses on the development of human behaviour and… Read More
What is Meta Marketing
Do you want to know what is meta marketing? Keep reading to find out more. Marketing is one of the most important tools that a company can use to communicate… Read More
How the SERVQUAL model is Used for Market Research
The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More
Telemarketing – The Ultimate Guide
Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More
Marketing Audit – Everything You Need to Know About
If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit? This is… Read More