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Author: Anjana V

customer value maximization
Uncategorized

Customer Value Maximization: How it Can Help Your Business Flourish

Customer attraction and, subsequently, customer retention are two factors that every business must consider to maintain a healthy and long-lasting relationship with its customers. In today’s climate, marketers apply numerous… Read More

Anjana VMay 1, 2022October 4, 2021
food
Uncategorized

How Food Marketing Effects the Public

Food marketing can be defined as marketing that advertises and promotes a specific food or food product under a brand name. Food marketing plays a major role in the public’s… Read More

Anjana VApril 14, 2022October 4, 2021
Uncategorized

The Importance of Integrated Marketing Communication

Creating and implementing an effective marketing strategy for your company is a vital step towards growth. Smaller companies are usually restricted to fewer channels of communication which means the message… Read More

Anjana VApril 1, 2022October 4, 2021
What is Customerization?
Uncategorized

What is Customerization?

There are many companies across a range of different industries, each trying to make its unique selling point to attract customers. Given that they are in the right industry for… Read More

Anjana VMarch 14, 2022October 4, 2021
Clienteling1
Uncategorized

What is Clienteling, and How is it Used in Retail?

Establishing a good relationship with the client pays off for a company in the long run. The best marketing that a business can get is through word of mouth, which… Read More

Anjana VMarch 1, 2022October 4, 2021
Co-Creation in Marketing
Uncategorized

What is Co-Creation in Marketing

The consumers of a business are its most important asset. The feedback a company gets directly from customers who use its products is invaluable information that goes a long way… Read More

Anjana VFebruary 16, 2022October 4, 2021
Sociology in Marketing
Marketing

Sociology in Marketing

Interested in learning the benefits of sociology in marketing? Continue reading this post. Sociology is the study of human social behaviour. It focuses on the development of human behaviour and… Read More

Anjana VFebruary 9, 2022October 1, 2021
Meta Marketing
Marketing

What is Meta Marketing

Do you want to know what is meta marketing? Keep reading to find out more. Marketing is one of the most important tools that a company can use to communicate… Read More

Anjana VJanuary 26, 2022October 4, 2021
SERVQUAL model
Marketing

How the SERVQUAL model is Used for Market Research

The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More

Anjana VJanuary 12, 2022October 1, 2021
telemarketing strategies
Marketing

Telemarketing – The Ultimate Guide

Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More

Anjana VDecember 29, 2021September 30, 2021
marketing audit
Marketing

Marketing Audit – Everything You Need to Know About

If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit?  This is… Read More

Anjana VDecember 15, 2021September 30, 2021
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