Assymetric competition refers to forms of business competition where they are considered competitors in some markets or contexts but not in others.  In such cases, they can choose to allocate competitive resources and marketing actions among their competitors out of proportion to their market share .     Asymmetric competition can be visualized using such techniques as multidimensional scaling and perceptual mapping .
Forms of assymetric competition
- Firm A may compete with B in some markets but not others.
- Firm A competes with B over certain attributes (such as reliability and design ) but not over others (price).
- Firm A considers B a competitor B does not consider A to be a competitor.
- Firm does not consider to be a competitor, however, consumers see its products as competing with its products.
- Product differentiation
- Non-price competition
- Asymmetry Information
- Multimarket contact
- Size-asymmetric competition
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- Jump up^ Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, Michael S. McCarthy, David L. Mothersbaugh, Sandra Milberg, and Gary J. Gaeth. “Asymmetric competition in choice and the leveraging of global disadvantages.” Journal of Consumer Research 27, no. 3 (2000): 291-308.
- Jump up^ https://www.forbes.com/sites/stephenwunker/2011/09/28/the-jeff-bezos-formula-for-asymmetric-competition/#7850899475ed