American Marketing Association

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The American Marketing Association ( AMA ) is a professional association for marketing professionals with 30,000 members as of 2012. [1] It has 76 professional chapters and 250 collegiate chapters across the United States. [2] [3]

The AMA was formed in 1937 from the predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. [4] The AMA publishes the Journal of Marketing , Journal of Marketing Research , Journal of Public Policy & Marketing , Journal of International Marketing , and Marketing News .

Organization

The American Marketing Association has a board of directors which is elected annually by its members [5] and a set of councils that are appointed. The headquarters is located in Chicago, IL. Russ Klein was named CEO in 2014. [6]

Conferences

As the global leader in marketing knowledge, the American Marketing Association hosts a wide range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. The Summer AMA Academic Conference has its roots in the first meeting of the National Association of Marketing Teachers. It is held in conjunction with AMA Academic Placement – where the majority of first-round interviews for tenure-track marketing faculty positions are held. AMA’s International Collegiate Conference offers undergraduate students numerous marketing competitions over a three-day weekend. The relatively new AMA Annual Conferences caters to marketers from middle market firms. [7]

History

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The National Association of Teachers of Marketing (NATM) and the National Association of Teachers of Marketing (NATM) have developed its focus on marketing, incorporating educators from a variety of disciplines, including economics and accounting.

Approximately 15 years later a second organization, the American Marketing Society (AMS), was founded dedicated to the science of marketing. Lewis and Owen explained the first president, Paul Nystrom, “The problem is one of marketing, one of the most important things in the world. [8]

The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved to its headquarters in Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of Journal of Public Policy & Marketing (from the University of Michigan in 1990, [ 9] ) and Journal of International Marketing (from Michigan State University in 1997).

The American Marketing Association has enjoyed a web-based presence since 1994 when a group of faculty has been created. Within a year, they purchased the domain http://www.ama.org which continues to serve as the organization’s website. [10]

On May 16, 2017, the association announced its 2017 fellows; Ajay Kohli a professor at the Georgia Institute of Technology , V.Kumar Regents Professor at Georgia State University , Christine Moorman a professor at Duke University, and Jr. John G. Lynch, Jr. Professor at the Leeds School of Business , University of Colorado Boulder . [11]

Volunteer leadership

Governed by Volunteers, the American Marketing Association board of directors has been chaired by a collection of distinguished marketing practitioners and scholars from across the field. Listed below are the AMA Board chairs from 1937 to the present and the leaders of the AMA’s predecessors.

In 2017, The Association appointed Jeremy Van Ek as its Chief Operations Officer and Jennifer Faris Severns as its new Chief Experience Officer. [12]

Years in Office Organization Flesh
1915 NATA Walter Dill Scott
1915 – 1920 NATA Paul T. Cherrington
1921 NATA Daniel Starch
1922 NATA George B. Hotchkiss
1923 NATA Nathaniel W. Barnes
1924 NATMA HD Kitson
1925 NATMA EH Gardner
1926 NATMA EJ Kilduff
1927 NATMA Frederic A. Russell
1928 NATMA Neil H. Borden
1929 NATMA Fred E. Clark
1930 NATMA Harold H. Maynard
1931 NATMA Paul D. Converse
1931 AMS Paul T. Cherrington
1932 NATM Leverett S. Lyon
1932 AMS LDH Weld
1933 NATM Edmund D. McGurry
1933 AMS Frank M. Surface
1934 NATM Wilford L. White
1934 AMS Paul H. Nystrom
1935 NATM Harry R. Tosdull
1935 AMS Frank M. Surface
1936 NATM Hugh E. Agnew
1936 AMS Frank R. Coutant
1937 WADA Frank R. Coutant
1938 WADA Fred E. Clark
1939 WADA NH Engle
1940 WADA Donald RG Cowan
1941 WADA Howard T. Havde
1942 WADA Vergil D. Reed
1943 WADA Albert Haring
1944 WADA Howard Whipple Green
1945 WADA Donald M. Hobart
1946 WADA Lyman Hill
1947 WADA Ross M. Cunningham
1948 WADA Wroe Alderson
1949 WADA Harvey W. Huegy
1950-1951 WADA Everett R. Smith
1951-1952 WADA George H. Brown
1952-1953 WADA Gordon A. Hughes
1953-1954 WADA Neil H. Borden
1954-1955 WADA Thomas G. McGowan
1955-1956 WADA Ira D. Anderson
1956-1957 WADA Charles W. Smith
1957-1958 WADA D. Maynard Phelps
1958-1959 WADA Wendell R. Smith
1959-1960 WADA Reavis R. Smith
1960-1961 WADA William F. O’Dell
1961-1962 WADA Albert W. Frey
1962-1963 WADA Donald R. Longman
1963-1964 WADA William R. Davidson
1964-1965 WADA Edwin Sonnecken
1965-1966 WADA Schuyler Otteson
1966-1967 WADA Robert J. Lavidge
1967-1968 WADA Robert Holloway
1968-1969 WADA Victor Buell
1969-1970 WADA Robert Ferber
1970-1971 WADA Elmer Lotshaw
1971-1972 WADA David Leighton
1972-1973 WADA David Hardin
1973-1974 WADA William Lazer
1974-1975 WADA Robert Eggert
1975-1976 WADA Arnold Corbin
1976-1977 WADA Jack Keane
1977-1978 WADA Arthur Cullman
1978-1979 WADA Vern McGinnis
1979-1980 WADA Keith Cox
1980-1981 WADA Fred Weber
1981-1982 WADA Joe Rabin
1982-1983 WADA Eugene Kelley
1983-1984 WADA Elvin Schofield
1984-1985 WADA Stephen Brown
1985-1986 WADA Manuel Plotkin
1986-1987 WADA Leonard (Len) Berry
1987-1988 WADA William Jamieson
1988-1989 WADA William Locander
1989-1990 WADA Calvin Hodock
1990-1991 WADA Ken Bernhardt
1991-1992 WADA William Neal
1992-1993 WADA Dan Beckham
1993-1994 WADA Barry Mason
1994-1995 WADA Rosann Spiro
1995-1996 WADA David Gordon
1996-1997 WADA Michael Etzel
1997-1998 WADA Sybil Stershic
1998-1999 WADA Stan Madden
1999-1900 WADA Frank Haas
2000-01 WADA Robert Lusch
2001-02 WADA Wayne McCullough
2002-03 WADA Bart Weitz
2003-04 WADA Michelle Elster
2004-05 WADA Paul Root
2005-06 WADA Jack Weekes
2006-07 WADA Debra Ringold
2007-08 WADA Michael Lotti
2008-09 WADA Thomas Kinnear
2009-10 WADA Thomas Hernquist
2010-11 WADA George S. Day
2011-12 WADA Michael Kullman
2012-13 WADA David Reibstein
2013-14 WADA Rick Dow
2014-15 WADA Ric Sweeney
2015-16 WADA Rob Malcolm
2016-17 WADA Valarie Zeithaml

References

  1. Jump up^ “About AMA” . American Marketing Association . Retrieved 2014-10-31 .
  2. Jump up^ “About AMA” . American Marketing Association . Retrieved 2014-10-31 .
  3. Jump up^ “History of the American Marketing Association” . American Marketing Association. 2010 . Retrieved October 10, 2010 .
  4. Jump up^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992.ISBN 978-0-03-054018-9
  5. Jump up^ American Marketing Association 2012-2013 Election. (2012). Marketing News, 46 (2), 6-7.
  6. Jump up^http://www.businesswire.com/news/home/20140728005689/en/American-Marketing-Association-Appoints-Russ-Klein-CEO#.VFRMA_nF-cI
  7. Jump up^ https://www.ama.org/events-training/Conferences/Pages/default.aspx?k=ContentType:%22AMAConferencePage%22%20IsDocument:1%20&r=AMAMergedEventDate%3E=10/31/2014
  8. Jump up^ Early History of the American Marketing Association and the Journal of Marketing. (1993). Journal of Marketing, 488.
  9. Jump up^ Thomas C. Kinnear (2011) In the Beginning: The Founding of Journal of Public Policy & Marketing. Journal of Public Policy & Marketing: Spring 2011, Vol. 30, No. 1, pp. 59-59.
  10. Jump up^ “Profiles from the Academy: Ray Fisk” . www.ama.org . American Marketing Association . Retrieved 7 November 2016 .
  11. Jump up^ “The American Marketing Association Announces 2017 Fellows” . PRWeb . Retrieved 2017-05-31 .
  12. Jump up^ “American Marketing Association Appoints New Chief Operations Officer and Chief Experience Officer” . Benzinga . Retrieved 2017-05-31 .