The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More
Telemarketing – The Ultimate Guide
Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More
Marketing Audit – Everything You Need to Know About
If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit? This is… Read More
PPC Marketing
PPC marketing is on the rise during this internet age. It is the preferred choice for driving leads and improving sales. PPC is managed by search engines such as Google.… Read More
Sports Marketing – The Detailed Guide
Sports marketing has changed over the years as more women and men become fans of sporting activities. That has also changed how business persons are using the avenue to promote… Read More
How to Build a Brand? [Important Steps]
A brand is the most valuable asset a business can have. However, it is a challenge for startups to build brands for their new products. They will be competing against… Read More
Digital Marketing for Education Industry
A proper education marketing plan is needed to stand out in this highly competitive industry. It is becoming more difficult than ever to attract students who now know different marketing… Read More
Digital Marketing for Real Estate Agents
Digital marketing for real estate agents has become a necessity for realtors looking to grow their businesses. That has been brought about by the change in the buyers’ behavior. Many… Read More
Restaurant Marketing Solutions & Top Digital Marketing Agencies for Restaurants
Restaurants spring up on the streets like mushrooms, something that stiffens competition. It is now more crucial than ever for managers and owners to up their marketing game. Restaurant marketing… Read More
Marketing for eCommerce Business – The Complete Guide
eCommerce businesses are on the rise, meaning marketing strategies should also advance. Since eCommerce is about online business, marketing should also follow the same. However, digital eCommerce marketing is also… Read More
Marketing for Financial Services – The Ultimate Guide
Marketing for finance companies has been changing with fintech technological advancement and national and local regulations. Financial institutions have to constantly adapt marketing strategies and learn how to market financial… Read More
Out-of-home advertising
Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More
Hunger marketing
Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that… Read More
Market segmentation
Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More
Marketing information system
A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance… Read More
Meta marketing
Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More
E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which… Read More
Integrated marketing communications
Integrated marketing communications ( IMC ) is the use of marketing strategies to optimize the communication of a company’s brands. [1] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined… Read More
Clear Craze
The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play… Read More
Understanding the Importance of Brand Awareness
Brand awareness can be described as the extent to which consumers are familiar with a brand. It is the ability of consumers to recall a brand or its products hence… Read More
Shopper marketing
Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers… Read More
Seeding trial
A seeding trial or marketing is a form of marketing, conducted in the name of research, designed to target customers. In the marketing research field, the marketing process is divided into two groups, one of… Read More
Marketing Communications
Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More
Multi-level marketing
Multi-level marketing ( MLM ) also called pyramid selling , [1] [2] network marketing , [2] [3] and referral marketing , [4] is a controversial marketing strategy for the sale of products and services. revenue of the MLM company is derived from a non-salaried workforce (also called participants , and variously known as “salespeople”,… Read More