Customer attraction and, subsequently, customer retention are two factors that every business must consider to maintain a healthy and long-lasting relationship with its customers. In today’s climate, marketers apply numerous… Read More
How Food Marketing Effects the Public
Food marketing can be defined as marketing that advertises and promotes a specific food or food product under a brand name. Food marketing plays a major role in the public’s… Read More
The Importance of Integrated Marketing Communication
Creating and implementing an effective marketing strategy for your company is a vital step towards growth. Smaller companies are usually restricted to fewer channels of communication which means the message… Read More
What is Customerization?
There are many companies across a range of different industries, each trying to make its unique selling point to attract customers. Given that they are in the right industry for… Read More
What is Clienteling, and How is it Used in Retail?
Establishing a good relationship with the client pays off for a company in the long run. The best marketing that a business can get is through word of mouth, which… Read More
What is Co-Creation in Marketing
The consumers of a business are its most important asset. The feedback a company gets directly from customers who use its products is invaluable information that goes a long way… Read More
Sociology in Marketing
Interested in learning the benefits of sociology in marketing? Continue reading this post. Sociology is the study of human social behaviour. It focuses on the development of human behaviour and… Read More
What is Meta Marketing
Do you want to know what is meta marketing? Keep reading to find out more. Marketing is one of the most important tools that a company can use to communicate… Read More
How the SERVQUAL model is Used for Market Research
The SERVQUAL model is a multidimensional structured service quality research tool that assesses the consumer expectations and perceptions of service across five dimensions to determine the quality of service provided.… Read More
Telemarketing – The Ultimate Guide
Marketing has significantly evolved over the years. The past decade has come with changes in the way people make impressions on their target audience to ensure they have the needed… Read More
Marketing Audit – Everything You Need to Know About
If you own a business or you are a manager, there is no doubt you conduct a financial audit. But how often do you do a marketing audit? This is… Read More
PPC Marketing
PPC marketing is on the rise during this internet age. It is the preferred choice for driving leads and improving sales. PPC is managed by search engines such as Google.… Read More
Sports Marketing – The Detailed Guide
Sports marketing has changed over the years as more women and men become fans of sporting activities. That has also changed how business persons are using the avenue to promote… Read More
How to Build a Brand? [Important Steps]
A brand is the most valuable asset a business can have. However, it is a challenge for startups to build brands for their new products. They will be competing against… Read More
Digital Marketing for Education Industry
A proper education marketing plan is needed to stand out in this highly competitive industry. It is becoming more difficult than ever to attract students who now know different marketing… Read More
Digital Marketing for Real Estate Agents
Digital marketing for real estate agents has become a necessity for realtors looking to grow their businesses. That has been brought about by the change in the buyers’ behavior. Many… Read More
Restaurant Marketing Solutions & Top Digital Marketing Agencies for Restaurants
Restaurants spring up on the streets like mushrooms, something that stiffens competition. It is now more crucial than ever for managers and owners to up their marketing game. Restaurant marketing… Read More
Marketing for eCommerce Business – The Complete Guide
eCommerce businesses are on the rise, meaning marketing strategies should also advance. Since eCommerce is about online business, marketing should also follow the same. However, digital eCommerce marketing is also… Read More
Marketing for Financial Services – The Ultimate Guide
Marketing for finance companies has been changing with fintech technological advancement and national and local regulations. Financial institutions have to constantly adapt marketing strategies and learn how to market financial… Read More
Out-of-home advertising
Out-of-home media advertising (also OOH advertising or outdoor advertising ) or out-of-home media (also OOH media or outdoor media ) is advertising that reaches consumers while they are outside their homes.… Read More
Hunger marketing
Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that… Read More
Market segmentation
Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More
Marketing information system
A marketing information system ( MkIS ) is a management information system (MIS) designed to support marketing decision making . Jobber (2007) defines it as “a system in which marketing data is formally gathered, stored, analyzed and distributed to managers in accordance… Read More
Meta marketing
Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More