Marketing and artificial intelligence

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Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behavior in terms of computational processes” [1] through performing the tasks of decision making, problem solving and learning. [2] Unlike other fields associated with intelligence, intelligent intelligence processes and intelligent intelligence processes. [3] Artificial intelligence is impacting on a variety of subfields and wider society. However, literature regarding its … Continue reading Marketing and artificial intelligence

Advertising research

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Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising . History The highlights of the history of advertising research include: 1879 – NW Ayers conducts custom research in an attempt to win the business of Nichols-Shepard Co., a manufacturer of agricultural machinery. [1] 1895 – Harlow Gale of the University of Minnesota questionnaires to … Continue reading Advertising research

Customer data platform

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A customer data platform ( CDP ) is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer view. This structured data is then made available to other marketing systems. [1] CDP is currently a $ 300 million industry and projected to … Continue reading Customer data platform