Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ” alternative lifestyle ” areas of San Francisco, in particular the large number of gay people in the Castroand homeless people in the Tenderloin . The acronym “SCUM” stood for “subculture urban marketing.” Perhaps recognizing the offensive nature of its label, the marketing plan was later … Continue reading SCUM Project
A pitch book is a marketing presentation (information layout) used by investment banks around the world. It consists of a careful arrangement and analysis of the investment considerations of a potential or current client, and a reference for comparison of an investment in an investment or commercial bank. Its purpose is to secure a deal for the investment bank with the customer potential.
Personalization , broadly known as a customization , consisting of tailoring to a product or a product to accommodate specific individuals, sometimes linked to groups or segments of individuals. A wide variety of organisms use personalization to Improve customer satisfaction , digital sales conversion, marketing results, branding, and Improved website metrics as well as for advertising . Personalization is a key element in social media and recommender … Continue reading Personalization
Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising that uses the Internet to deliver promotionalmarketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and has gone back to ad blocking for a variety of reasons.
Next-best-action marketing (also known as best next action or next best activity ), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one.  The Next Best Action (an offer, proposal, service, etc.) is determined by the customer’s interests and needs on the … Continue reading Next-best-action marketing
Multi-level marketing ( MLM ) also called pyramid selling ,   network marketing ,   and referral marketing ,  is a controversial marketing strategy for the sale of products and services. revenue of the MLM company is derived from a non-salaried workforce (also called participants , and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc.) selling the company’s products / serviceswhile the earnings of the participants is derived from a pyramid-shapedcommission system.
Movement marketing , or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog , the world’s first Cultural Movement agency, invented the movement marketing model in 1999 working for such brands as Smart Car and IKEA .
Inbound marketing is a technique for drawing customers to products and services via content marketing , social media marketing, search engine optimization and branding.  
In-product communications (IPC) are messages , content, and related media delivered directly to a user’s internet-connected device or software application , with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels.
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on the attention of the public. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will be larger and the … Continue reading Guerrilla marketing